Insta360

From Wikipedia, the free encyclopedia
Insta360
Native name
影石创新科技股份有限公司
TypePrivately held company
Industry
Founded2015
FounderJK Liu
Headquarters
Shenzhen, Guangdong
,
China
Area served
Worldwide
Products
BrandsInsta360
Divisions
Websiteinsta360.com

Arashi Vision Inc. (Chinese: 影石创新科技股份有限公司), doing business as Insta360, is a camera company headquartered in Shenzhen, Guangdong, with offices in Los Angeles, Tokyo and Berlin. It makes action cameras, 360-degree cameras,[1] editing software for mobile and desktop and 180-3D cameras.

History[]

Insta360 CEO JK Liu (刘靖康) met his co-founders while studying computer science at Nanjing University. Liu recognized the potential of 360 when he attended a music concert and wanted to develop products to record and share such powerfully moving events.[2]

Liu's first product was a smartphone app for live streaming, but he quickly expanded the firm's product portfolio by developing an accessory to turn a smartphone into a 360-degree camera.[2]

After graduating, Liu and his team moved to Shenzhen and founded Insta360 in 2015[3] to begin developing and manufacturing 360-degree cameras as they found the current market standard did not fulfill their needs. Insta360 later began to recognise the benefits of 360 video go far beyond standard 360 video, and began pioneering a new type of action camera, a 360 action camera that uses 360 video as a tool to create traditional flat framed content. This was with the first in the ONE series, Insta360 ONE.

Since then, Insta360 has also opened offices in Los Angeles, Tokyo, and Berlin and it hosts 500 employees globally.

In 2020, Insta360 entered a strategic partnership with Leica to help produce the ONE R 1-Inch Edition.[4] Since then, ONE R has been recognised as one of TIME magazine's best inventions of 2020.[5] A recent milestone for the company was Apple hosting Insta360 cameras in stores in over 100 countries.[6]

In 2018, NASA used Insta360 Pro and Pro 2 to live stream the landing of the InSight Mars Lander from mission control,[7] winning an Emmy for the project.[8] In 2021, NASA again used Insta360 Pro 2 to live stream from mission control when the Perseverance rover landed on Mars.[9]

Product lines[]

Action cameras[]

Insta360's action camera lineup includes the ONE series (ONE, ONE X, ONE R and ONE X2) and the Insta360 GO with its successor the GO 2. The ONE series uses 360 technology to create traditional flat video results by "reframing" the 360 video, allowing the editor to pick their angle in post-production.[10] They also all share "FlowState Stabilization" Insta360's proprietary image stabilization technology,[11] which appears to be entirely software based, without any hardware assist.[clarification needed]

Insta360 ONE X2[]

The Insta360 ONE X2 camera was released on October 27, 2020 as the successor to the ONE X. It is a dual-lens 360 action camera that shoots 5.7K 360-degree video and is waterproof to 10 meters.[12]

Aperture F2.0
Weight 149g (5.25oz)
Dimensions (W x H x D) 4.62 x 11.30 x 2.98cm (1.82 x 4.45 x 1.17in)
Video Resolution 5.7K@30fps, 25fps, 24fps (360)

4K@50fps, 30fps (360)

3K@100fps (360)

2560x1440@50fps, 30fps (Wide angle)

Photo Resolution 360: 6080x3040 (2:1)

Pano: 4560×1520 (3:1)

Battery Capacity 1630mAh
35mm Equivalent Focal Length 7.2mm
ISO Auto, 100-3200
White Balance Auto, 2700K, 4000K, 5000K, 6500K, 7500K
Exposure Value ±4EV
Video Coding H.264, H.265
Max. Video Bitrate 100Mbps
Gyroscope 6-axis gyroscope

Professional VR cameras[]

Insta360 also create VR 360 cameras made for professionals. This line includes Pro,[13] Pro 2[14] and Titan.[15] They all shoot high resolution content designed for consumption in VR, or as traditional 360 video.

The Insta360 app[]

The app for iOS and Android is developed for use alongside Insta360 ONE X2, ONE R[16] and GO, the Insta360 app is made for editing 360 into flat framed content, then exporting it to share or save. It has editing tools as well as AI-assisted templates in what Insta360 call "Shot Lab" to make 360 editing less cumbersome, and make creative 360 techniques easier.[17] The app also has a community section, where creators from around the world share tips, discuss and share their content shot on Insta360 cameras.

References[]

  1. ^ 徐昕琦."南大'标准哥'刘靖康用代码告诉你大学应该怎样过", 凤凰网，19 December 2013. Retrieved on 06 March 2017.[verification needed]
  2. ^ a b "Chinese GoPro rival brings photo robot idea to Japan". Nikkei Asia. Retrieved 2020-12-30.
  3. ^ "Insta360 | Action Cameras | 360 Cameras | VR Cameras".
  4. ^ "Leica Camera AG and Insta360 Announce Strategic Partnership to Reinvent the Action Cam // 2020 // Press Releases // Press Centre // Company - Leica Camera AG". us.leica-camera.com. Retrieved 2020-12-31.
  5. ^ "Insta360 One R: The 100 Best Inventions of 2020". Time. Retrieved 2021-01-04.
  6. ^ "Insta360 GO 2 Camera Bundle". Apple. Retrieved 2022-01-20.
  7. ^ "Here's How NASA Just Used VR For a Mars Landing". Insta360 Blog. 2018-11-27. Retrieved 2021-03-09.
  8. ^ Dunbar, Brian (2019-09-16). "NASA Wins Two Emmy Awards for Interactive Mission Coverage". NASA. Retrieved 2021-03-09.
  9. ^ "Update: NASA's ambitious Perseverance rover lands on Mars and sends back its first images". DPReview. Retrieved 2021-03-09.
  10. ^ Han, Jakub (2021-11-22). "Insta360 Update – New Reframing Tool for the App, Stabilization Mode, and Quick Reader". CineD. Retrieved 2022-01-20.
  11. ^ "Insta360 One gets a massive upgrade with FlowState stabilization". TechCrunch. Retrieved 2021-02-27.
  12. ^ "Insta360 ONE X2". Insta360. October 27, 2020. Retrieved January 20, 2022.
  13. ^ "Forget 4K -- The Insta360 Pro Is An 8K 360-Degree VR Camera". Retrieved 2021-02-27.
  14. ^ "Review: Insta360 Pro 2 professional 360 camera". DPReview. Retrieved 2021-02-27.
  15. ^ January 2019, Marc Chacksfield 11 (11 January 2019). "Insta360 Titan: first look - 11K shooting, eight Micro Four Thirds sensors on board". digitalcameraworld. Retrieved 2021-02-27.
  16. ^ "Insta360 releases unified app for Insta360 One R and One X". 360 Rumors. 2020-08-20. Retrieved 2021-02-27.
  17. ^ "3 things you need to know about the Insta360 One X2". Stuff. Retrieved 2021-02-27.
Retrieved from ""