Instant breakfast
Type | Instant food |
---|---|
Course | Breakfast |
Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink.[1][2] Some instant breakfasts are produced and marketed in liquid form, being pre-mixed. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.[2]
Etymology[]
Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods[2] such as bacon and eggs,[1][2] oatmeal and pancakes.
Brands[]
Carnation-brand Instant Breakfast (now called Carnation Breakfast Essentials) was introduced in 1964.[3] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar.[2] It is typically prepared with milk,[2] and is available in different flavors, such as chocolate, vanilla and strawberry.[4] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.
Frozen instant breakfasts[]
Another type of instant breakfasts are frozen ready-made meals that are heated in a microwave oven or standard oven.[5][6]
See also[]
- Ensure
- Instant coffee
- Instant noodles
- Instant soup
- List of breakfast foods
- List of breakfast topics
- List of dried foods
- Powdered milk
- Protein shake
- Quaker Instant Oatmeal
- Ready Brek
- Tang
References[]
- ^ a b Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
- ^ a b c d e f Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
- ^ The 1960s - Edward J. Rielly. p. 98.
- ^ Breakfast: A History - Heather Arndt Anderson. p. 23.
- ^ Bandoim, Lana. "Frozen Meals Are The New Comfort Food During The Coronavirus Outbreak". Forbes. Retrieved 2021-02-04.
- ^ "19 healthy frozen meals for busy people". TODAY.com. Retrieved 2021-02-04.
Further reading[]
- Sheth, Jagdish (2011). Models of Buyer Behavior. Marketing Classics Press. Chapter 13. p. 255. ISBN 1613110561
- Lutz, Carroll; Przytulsk, Karen (2010). Nutrition and Diet Therapy. p. 257. ISBN 0803625235
- Solman, Gregory (March 19, 2008). "Nestle Eyes Dailey for Instant Breakfast". Adweek. Retrieved 9 November 2013.
- Instant Oatmeal Increases Satiety and Reduces Energy Intake Compared to a Ready-to-Eat Oat-Based Breakfast Cereal
- Abnehmen Tipps (in German)
External links[]
- Ward, Elizabeth (2012). "Instant Breakfast". Men's Health magazine.
- Breakfast
- Dried foods
- Powdered drink mixes
- Drinks