Intenium

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INTENIUM GmbH

Type	Private
Industry	Casual games
Headquarters	Hamburg, Germany
Area served	Worldwide
Key people	Thorsten Kolisch Konstantin Nikulin Stefan Jansen Nils Wriedt Alla Khramtsova
Number of employees	70+

Intenium GmbH is a European publisher and distributor of casual games designed for females. The company focuses on social and casual multiplayer online gaming, including Bonga Online, Alamandi and an unannounced product that was first unveiled in closed beta at the very end of 2012. Intenium started with downloadable games and now operates an online distribution network in Western Europe and has access to European retail chains. After years of work in game business the following consumer brands were established: «DEUTSCHLAND SPIELT!», «SCREENSEVEN», «INSIDER TALES», «ALAMANDI» (in partnership with Ravensburger).

About the company[]

Intenium is headquartered in Hamburg, Germany, the game development branch - «Intenium Studio» - is based in Kaliningrad, Russia.

Intenium maintains strong relationships with online and retail distribution partners in Europe.(Saturn, Karstadt, Auchan, Bart Smit, Tesco).^[1] Currently, Intenium launches around 200 new products per year.

Intenium holds IP rights to a number of casual games on several platforms (PC, mobile, TV). Games are released in English, German, French, Dutch, Spanish, Italian, Sweden, Polish, Russian, Korean and Japanese. Among self-developed series of products are following: Beetle Bug, Lost Lagoon, Insider Tales, Diamond Drop etc.

Business model[]

The main business model of Intenium is freemium in which a product or service is provided free of charge, but a premium is charged for advanced features and/or functionality, or subscription.^[2][3]

Downloadable games played for Intenium historically a big role as Intenium's business started with those. Therefore, the business model called try before you buy is also widely used in company in its classical offerings.

Furthermore, Intenium’s own CDs are carried by retailers under «Deutschland-spielt» brand.

Distribution network[]

The distribution network of Intenium comprises own national Deutschland-Spielt and own international casual games portals as well as internationally-active partner portals in USA, UK, France, Scandinavia, Russia and the Netherlands as well as Bild.de and Sat1.de, bringing gaming section to their portals.

Alamandi[]

«Alamandi» represents multiplayer online world that is targeted at core casual game consumers.

The game allows users traveling between different locations, while playing and solving cooperatively different tasks of the online world and, at the same time, to explore it. Players can go to one of the mini-games and compete for treasures, customize their game characters and build their own home in the world of Alamandi. Most recognized by players mini-games are «Turtle (match-3)», «Bingo» and «Yahzee» (dice game).

«Alamandi» is characterized by numerous social networking elements and extensive interaction opportunities between the players. Playing in «Alamandi» is free. Business model is based on micro-transactions (item-selling, game credits) and subscription (Memberships), which isn’t mandatory for the players.^[4]

Bonga Online[]

17 November 2011 INTENIUM launched the Open Beta of this browser-based online game Bonga Online.

Bonga Online is the first browser online game in company’s portfolio. It was developed in own development unit «INTENIUM Studio» in Kaliningrad, Russia. Gameplay was developed and balanced specifically for the female audience and is based on principle of Tamagotchi and simulation.^{[citation needed]}

In the middle of 2012 Bonga Online was launched on Facebook and a number of other Social networks tapping into social gaming potential.

In January 2013 Bonga Online was nominated for Best Casual Browser MMO of 2013 presented by Game Genetics. The 2013 features a total of 20 categories across all platforms. As stated in voting rules there are two titles awarded per category, one voted by our jurors and the other one by the audience. Counting more than half a million visitors and fifty thousand validated votes, last year's contest has been the biggest one so far.^[5]

Company products[]

Online games[]

• Alamandi
• Bonga Online

Downloadable games[]

References[]