Intermix (fashion)
| Industry | Clothing Fashion |
|---|---|
| Founded | 1993 |
| Founder | Khajak Keledjian |
Key people | Jyothi Rao (President) |
| Owner | |
| Website | Official website  (United States) |
INTERMIX is a highly curated, omni-channel women's fashion retailer consisting of 31 boutiques with hyper-localized assortments and a rapidly growing e-commerce channel.
INTERMIX was founded in 1993 by Khajak and Haro Keledjian,[1] who sold the brand to Gap for $130 million in 2012. On May 21, 2021, INTERMIX was acquired by Altamont Capital Partners, a private equity firm with more than $2.5B in managed assets.
The brand[2] is known for its curation, each season editing the most sought-after styles from a mix of established and emerging designers such as Isabel Marant, Balmain, Ulla Johnson, Zimmermann, AGOLDE, Sika, Acne, Nanushka and more. The brand's own collection, INTERMIX Collection, is designed in-house and serves as everyday essentials to be styled with trendier, statement items.
With a third of its assortment exclusive to the brand, INTERMIX delivers a highly personalized shopping experience complimented by personal stylists who are available online and in-store to work one-on-one with clients to create looks that make fashion fun, easy and effortlessly chic.
INTERMIX uses its retail platform to advocate for and foster conversations about female empowerment, diversity and inclusion, and sustainability, under their Fashion For a Better Future initiative. Their monthly series, In Conversation With Women, is where these topics come to life through the shared experience of inspiring women.[3]
References[]
- ^ Nicole Phelps, Intermix Founder Khajak Keledjian Is Bringing His Curatorial, Always Curious Style to a New Endeavor, the Meditation Center Inscape Vogue November 13, 2016
- ^ Chantal Fernandez, Intermix Opens Its First Concept Shop Next Door to Meatpacking Boutique fashionista.com Sep 6, 2016
- ^ intermixonline.com ABOUT US
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