Isolezwe
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Type | Daily newspaper |
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Format | Tabloid |
Owner(s) | Independent News and Media SA |
Founded | 2002 |
Language | Zulu |
Website | www |
Isolezwe is a Zulu-language newspaper launched in 2002 by Independent News & Media. It is published daily in Durban, South Africa, in the tabloid format. Editor Thulani Mbathi describes their target market as "the modernising Zulu ... [s]omeone who may go back home to the rural areas to slaughter a cow to amadlozi [the ancestors], but is as equally comfortable taking his family out for dinner and a movie in a shopping mall".[1][2]
History[]
In June 2004, Isolezwe launched their online edition; their fellow Independent News & Media publications described it as the first Zulu-language news website.[3][4] In the five years after its founding, it performed much better than Independent's English-language South African dailies, growing from a circulation of under 30,000 to more than 95,000, according to Audit Bureau of Circulations figures.[1] Much of their circulation consists of single-copy sales rather than subscriptions. It continued its strong performance in the first quarter of 2010, with a 34% increase in circulation to 104,481, as compared to industry-wide 2.3% drop in sales. Circulation for their Sunday edition, , also reached 71,219. Paper insiders disagreed on the reasons for the growth; editor-in-chief Mbathi credited human-interest stories and local news, while joint managing director Brian Porter mentioned editorial content and sports as "vital ingredients".[5]
Language[]
Isozwele is known for using a more urban form of Zulu, in contrast to its competitor Ilanga, which describes itself as using a "purer form" of the language.
Distribution areas[]
2008 | 2013 | |
Eastern Cape | Y | |
---|---|---|
Free State | Y | Y |
Gauteng | Y | Y |
Kwa-Zulu Natal | Y | Y |
Limpopo | ||
Mpumalanga | Y | Y |
North West | Y | |
Northern Cape | ||
Western Cape |
Distribution figures[]
Net Sales | |
Oct - Dec 2015 | 99 500[8] |
---|---|
Jun - Aug 2015 | 104 510[8] |
Jan - Mar 2015 | 110 155[9] |
Jan - Mar 2014 | 119 846[9] |
Oct - Dec 2012 | 106 858 |
Jul - Sep 2012 | 107 628 |
Apr - Jun 2012 | 113 786 |
Jan - Mar 2012 | 117 266 |
Readership figures[]
AIR | |
Jan – Dec 2012 | 943 000 |
---|---|
Jul 2011 – Jun 2012 | 867 000 |
See also[]
References[]
- ^ a b Tolsi, Niren (28 May 2007), "The all new Zulu", Mail and Guardian, retrieved 3 June 2010
- ^ "Media Update (Isolezwe conquers the streets)". Retrieved 24 June 2013.
- ^ "Zulu goes online with Isolezwe website", Independent Online, 21 June 2004, retrieved 3 June 2010
- ^ Khan, Farook (30 June 2004), "Isolezwe launches into cyberspace", The Mercury, retrieved 3 June 2010
- ^ "Zulu papers lead SA sales", Times Live, 12 July 2010, retrieved 26 August 2010
- ^ "Isolezwe Website". Retrieved 19 June 2013.
- ^ Audit Bureau of Circulations (S.A)
- ^ a b "ABC Q4 Presentation". Audit Bureau of Circulations. Retrieved 29 March 2016.
- ^ a b "ABC Analysis Q1 2015: The biggest-circulating newspapers in South Africa •". 8 May 2015.
- ^ SAARF AMPS (Previous Presentations)
- ^ SAARF AMPS (Industry Presentations)
External links[]
- Mass media in Durban
- Daily newspapers published in South Africa
- Publications established in 2002
- Zulu-language mass media
- 2002 establishments in South Africa
- Newspapers published in South Africa stubs