It's Time is the fourth EP by American rock band Imagine Dragons, released on March 12, 2011. It was recorded inside of Studio X at the Palms Hotel and Casino during the autumn of 2010.[1] All songs were written by Imagine Dragons and mixed by Grammy-nominated engineer Mark Needham.[2]
To promote the EP, the band toured with The Parlotones and performed at Bergenfest 2011, SSMF 2011, and Bite of Las Vegas 2011. The track "America" was also promoted via AOL Jobs.[3] The album was awarded "Best CD of 2011" by Vegas Seven Magazine.[4] Title track "It's Time" was also a #1 MIX Most Requested Song on MIX 94.1FM in Las Vegas during October 2011 and charted on the Billboard Heatseekers chart in the Mountain Range. Another version of the song was released on the band's first major label release Continued Silence, whereafter it peaked at number 15 on the Billboard Hot 100. Every song on the EP (with the exception of Leave me) was uploaded to YouTube with an unofficial music video. in 2012, an official video for It's Time was filmed.
The record was released to largely positive critical and fan reaction. Las Vegas Review-Journal gave the record a very positive review, quipping "The craftsmanship here is impeccable, hard to believe this band is still unsigned".[10]Vegas SEVEN also gave the record a very positive review and wrote that "...It's Time contains eight of the best rock songs I’ve heard this year, particularly the soaring, guitar-chiming 'Amsterdam', which gives Coldplay a run for their epic, anthemic pop songwriting money. Dan Reynolds and Brittany Tolman's harmonizing on the chorus makes the hair on my neck stand up, and I just can't understand what's left for this remarkable quintet to accomplish locally. They've won every battle of the bands, been featured in every newspaper and earned every distinction. Damn, they've even opened for Weezer and Interpol. If Universal doesn't sign these guys, then I give up."[11]Vegas SEVEN magazine also awarded the album "Best CD of 2011" in their Best Of issue.
