"It Don't Matter" is a song by Brazilian disc jockey Alok, American musical duo Sofi Tukker and Romanian singer Inna. It was released as an exclusively streamableSpotify Single on 7 May 2021 by Controversia. The track was written by Nick Audino, Charlotte Bühler, Sofi Tukker's Sophie Hawley, Lewis Hughes, OHYES and Alok, while the production was handled by the latter alongside Hughes, OHYES and Sofi Tukker. Musically, "It Don't Matter" has been described as a deep house song by music critics and talks about having thoughts of a special someone regardless of that person's distance. Aided by a lyric video uploaded to YouTube simultaneously with the track's release, "It Don't Matter" reached number 27 on Billboard's US Dance/Electronic Songs chart, as well as the top 10 in the Commonwealth of Independent States (CIS), Russia and Poland, respectively.
"It Don't Matter" was written by Nick Audino, Charlotte Bühler, Sofi Tukker's Sophie Hawley, Lewis Hughes, OHYES and Alok―credited under his real name Alok Achkar Peres Petrillo―while the production was handled by Alok, Hughes, OHYES and Sofi Tukker.[1] It was exclusively released for streaming on Spotify as a Spotify Single on 7 May 2021 by Controversia,[2][3] a Spinnin' Records imprint owned by Alok.[4] Upon premiere, the song was included on various million-follower playlists on the platform, most notably Mint―the largest electronic music playlist―New Music Friday, Dance Paradise and Girls' Might.[5][6][7][8] A remix of "It Don't Matter" done by Ekanta Jake, Alok's mother,[9] was issued before the original track's release on 6 May 2021 by Controversia.[10]
Musically, "It Don't Matter" is a bass-driven deep house song about having thoughts of a special someone regardless of that person's distance.[6][8] While Kaido Strange of Mxdwn Music opined that the track could be about the artists' fans, We Rave You's Lilla Vásárhelyi praised the song's catchiness and noticed a "haunting and electrifying melody that will strike an emotional chord after every listening".[5][6] Alex Ștefănescu, writing for InfoMusic, thought that "It Don't Matter" was "rhythmic, but somewhat discreet and soft".[8] The song's lyrics in the refrain include: "It don't matter where I go, it don't matter where I'll be / 'Cause you're always in my head like a song I can't forget".[6]
Promotion and commercial performance[]
An accompanying lyric video for "It Don't Matter" was uploaded to Alok's YouTube channel on 7 May 2021, having been edited by Sergio Twardowski and featuring motion lyrics programmed by Brandon Ventura.[11] The clip also includes footage of the artists travelling over the world for concerts prior to the COVID-19 pandemic, prompting Strange to notice their "joy[...] of touring and performing for people".[5][8] For further promotion, Inna performed the track live during her Summer Live Sessions series on YouTube on 17 August 2021.[12]
Upon release, "It Don't Matter" debuted and peaked at number 27 on Billboard's US Dance/Electronic Songs chart with 509,000 first-week domestic streams. It served as Alok's third, Sofi Tukker's eighth and Inna's first entry on the ranking; the song is the latter's first to enter a dance Billboard chart since her 2010 single "Sun Is Up" had peaked at number four on the publication's Dance/Mix Show Airplay ranking.[13] "It Don't Matter" further reached number nine in Poland,[14] as well as numbers six and 10 in Russia and the Commonwealth of Independent States (CIS), respectively, in August 2021.[15][16]
