Jacob de Geer

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Jacob de Geer
Jacob Louis de Geer

1975 (age 45–46)
EducationStockholm School of Economics
  • Investor
  • Entrepreneur
Known forFounder of Zettle

Jacob Louis de Geer (born August 1975) is a Swedish entrepreneur. He is best known as the co-founder and CEO of financial technology company Zettle.[1][2][3]

Early life and education[]

De Geer grew up in Stora Wäsby Castle in Upplands Väsby, Sweden. His father, Carl de Geer, was a banker and his mother Christina worked as a teacher.[4]

De Geer graduated with a Master of Science in Business Administration from the Stockholm School of Economics in 1999.[5]


In 1999, de Geer became the first employee of TradeDoubler, a digital marketing company founded by Martin Lorentzon.[6][1][7]

In 2007, de Geer left TradeDoubler and co-founded a media agency, Tre Kronor, and film sharing service, Ameibo. He sold both companies in 2010.[4][2][8][7]

In 2010, de Geer co-founded financial technology company Zettle, a producer of mini chip card readers and software for mobile devices.[9] He came up with the idea for Zettle after his ex-wife, a sunglasses importer, lost out on business at a trade fair after being unable to process card payments for customers.[10][1]

In 2018, de Geer sold Zettle to PayPal for $2.2 billion.[5][11] De Geer continues to operate as Zettle's CEO in their head office in Stockholm, Sweden.[11]


  1. ^ a b c "The Swede leading the way to a cashless society". BBC News. 2016-10-02. Retrieved 2021-08-04.
  2. ^ a b "Jacob De Geer, iZettle CEO: interview". Startupxplore Blog. 2014-07-01. Retrieved 2021-08-04.
  3. ^ "Jacob Louis DE GEER - Personal Appointments (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-08-04.
  4. ^ a b "Intervju: King träffar Izettle-miljardären Jacob de Geer". Kingmagazine (in Swedish). 2018-10-24. Retrieved 2021-08-04.
  5. ^ a b "Jacob de Geer". Slush. Retrieved 2021-08-04.
  6. ^ Duke, Simon. "Cashless is king, says the tycoon taking on banks". ISSN 0140-0460. Retrieved 2021-08-04.
  7. ^ a b "CEO Talk: Jacob de Geer". HuffPost. 2017-12-19. Retrieved 2021-08-04.
  8. ^ "Interview: Jacob de Geer, iZettle". Daily Business Magazine. 2017-06-02. Retrieved 2021-08-04.
  9. ^ "PayPal Completes Acquisition of iZettle". www.businesswire.com. 2018-09-20. Retrieved 2021-08-04.
  10. ^ Milne, Richard (24 April 2017). "Swedish tech know-how aids Stockholm's start-ups". Financial Times. Retrieved 2021-08-04.
  11. ^ a b "Why Sweden's iZettle sold to PayPal for $2.2 billion rather than IPO". VentureBeat. 2018-05-18. Retrieved 2021-08-04.
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