James Hoffmann
James Hoffmann | |
---|---|
Born | James Alexander Hoffmann December 11, 1979 Stafford, Staffordshire, England |
Nationality | British |
Education | Uppingham School |
Alma mater | Durham University |
Occupation | Barista, author, vlogger |
Movement | Third wave coffee |
Awards | World Barista Champion, 2007 |
Website | www |
James Alexander Hoffmann (born 11 December 1979[1]) is an English businessman, author, barista, online influencer and coffee consultant.
Early life[]
Born in 1979, in Stafford, Staffordshire, Hoffmann grew up in the Lake District.[2][3] He is a graduate of Durham University.[4] One of his first jobs after graduating was working for Gaggia in Selfridges, where a chance encounter with a TV producer led to him featuring on Trick or Treat, hosted by Derren Brown.[5][6] Hoffmann later moved to work at La Spaziale, as the national training manager for the UK.[7]
Career[]
Hoffmann first came to prominence after winning the World Barista Championship in 2007. Afterwards, he went on to co-found Square Mile Coffee Roasters in 2008, a London-based speciality coffee company,[8] and in 2014, he published The World Atlas of Coffee.[9] The book discusses coffee varieties, growing methods, roasting, and preparation with a focus on origin, cataloguing the coffees grown in 29 different countries.[9] Since 2018 he has gained popularity on the online video-sharing platform YouTube, with his channel garnering over 940,000 subscribers.[10] His channel primarily discusses the speciality coffee industry, reviews coffee equipment and evaluates different brewing methods.
References[]
- ^ "James Alexander Hoffmann - Personal Appointments". Companies House. Retrieved 22 August 2020.
- ^ "James Hoffman". Allegra World Coffee Portal CEO Forum. Retrieved 2 September 2020.
- ^ Mridul, Anay (18 July 2019). "Profile: James Hoffmann on his career, talking chains, coffee preferences and Brexit". The Grammatical Nerd. Retrieved 2 September 2020.
- ^ "A Fine Coffee Really isn't All Froth". Sunday Express. 4 May 2018. Retrieved 12 September 2020 – via PressReader.
- ^ "Series Seven: Derren Brown: Trick or Treat (Series 2)". Derren Brown. Retrieved 2 September 2020.
- ^ Blunden, Mark (17 August 2020). "Amateur baristas gave coffee sales 'lockdown lift', says YouTube star". Evening Standard. Retrieved 2 September 2020.
- ^ Overbay, Mark (27 February 2008). "James Hoffmann East Coast Tour - March 2-15". Barista Exchange. Retrieved 2 September 2020.
- ^ Rayner, Jay (7 June 2017). "Hot shot: the story behind the great global coffee revolution". The Guardian. Retrieved 12 September 2020.
- ^ Jump up to: a b "Book Review: The World Atlas of Coffee". Flattop Coffee Roastery. 24 February 2015. Retrieved 12 September 2020.
- ^ Price, Will (26 April 2020). "One Quiet British Youtuber Is All You Need to Learn How to Make Better Coffee". Gear Patrol. Retrieved 13 May 2020.
External links[]
- 1979 births
- Living people
- English company founders
- Businesspeople in coffee
- Baristas
- Food and cooking YouTubers
- Alumni of Durham University
- British food writers
- People educated at Uppingham School