Jason Goldwatch

Jason Goldwatch in 2009

Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director who is a Co-Founder and Executive Creative Director of Decon, a creative agency and record label based in New York. He is best known for his work with Kid Cudi, Pharrell Williams, Linkin Park, Evidence, Action Bronson, and Dilated Peoples. Goldwatch has also partnered with The Alchemist for the experimental performance art group Media Muerte.^[1]

Background[]

Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal Arts. He worked at several production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples as their videographer.^[2] In 2000, he partnered with on One Big Trip, which led to their founding of Decon in 2002.^[3] One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name. ^[4]

Selected videography[]

Music videos[]

• Atmosphere - "Virgo"
• Evidence - "Mr Slow Flow"
• Evidence - "To Be Continued.."
• Evidence - "For Whom The Bell Tolls"
• Evidence - "Jim Dean"
• Kool Keith - Plastic World"
• The Roots - "Dear God 2.0"
• Aceyalone - "I Think"
• Dilated Peoples - "Work the Angels"
• Hieroglyphics - "Soweto"
• Linkin Park - "Enth E Nd"
• Damian Marley - "One Loaf, of Bread"
• Jay-Z - "Pray"
• 88-Keys - "Stay Up! (Viagra)" (featuring Kanye West)
• Jay Electronica - "Exhibit A"^[5]
• Jay Electronica - "Dimethyltryptamine"
• The Alchemist - "Smile"
• Chali 2na - "International" (featuring Beenie Man)
• Kid Cudi - "Soundtrack 2 My Life"^[6]
• Kid Cudi - "CudderisBack"
• Kid Cudi - "Erase Me"
• Schoolboy Q - Break The Bank
• Kid Cudi - "Mojo So Dope"
• Dilated Peoples - "Worst Comes to Worst"^[7]
• Ludacris - "Blueberry Yum Yum"
• Common and Sadat X - "1999" (featuring Talib Kweli) ^[8]
• Jim Jones - "Blow Your Smoke" (featuring Rell)
• Pusha T - "Trouble on My Mind" (featuring Tyler, the Creator)
• Nas - "Nasty"
• The Alchemist] - "Flight Confirmation" (featuring Danny Brown and Schoolboy Q)
• Travis Barker and Yelawolf - "Push 'Em"
• Action Bronson - "Strictly 4 My Jeeps"
• Roc Marciano - "76"
• Step Brothers (The Alchemist and Evidence) - "Step Masters"^[9]
• The Alchemist - "Shut The Fuck Up"
• Gangrene - "Driving Gloves" (feat. Action Bronson)
• Gangrene - Sheet Music (feat. Sean Price and Havoc)
• Bambaata Marley - Fight your Fears

Commercials[]

• Microsoft Zune campaign
• Teva - "The Naturist" and "Teva Life Agents"
• Sony Ericsson - "Girl What's Up?"
• Shakira - "She Wolf" online video campaign
• Kübler Absinthe online campaign^[10]
• Eminem - "Relapse" web shorts^[11]

Feature length[]

• ”A Billion Bucks” (2010) – Documentary about Young Buck^[12]
• Forthcoming Jay Electronica Documentary (2010)^[13]
• "A Million in the Morning" (2010)
• "Dilated Peoples: The Release Party" (2007)
• "Ice Cream: Vol. 1" (2006)^[14]
• ”Revenge of the Robots” (2003) – Def Jux documentary
• "The Journey of Mr. Rager" (2010) - Documentary about Kid Cudi

References[]