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Joe Kutchera (born 1970) is an American author, columnist and marketing executive. His three books include Latino Link: Building Brands Online with Hispanic Communities and Content (Paramount Books), E-X-I-T-O: Su estrategía de marketing digital en 5 pasos (Editorial Patria/Hachette), and Faces of a Fish Empire: A Visual History of Empire Fish Company and the Decline of Commercial Fishing in Wisconsin (self-published). He has written for Entrepreneur.com, HuffPost, MediaPost, Fox News and iMedia, covering entrepreneurship, Hispanic/Latin American marketing and digital media.
While working at Grupo Expansion in Mexico City (acquired by Time Inc. in 2005), his team launched CNN Expansion, the leading Spanish-language business news site in North America (now Expansion.mx). Subsequently, Kutchera worked at Flipboard as its Head of LatAm Content + Publishers. Currently, he is the Founder and Managing Partner of the digital Hispanic/Latin American marketing and PR consultancy Latino Link Advisors.
Kutchera has appeared on CNN en Español and ABC News as well presented at conferences and companies such as Authors@Google.
