KBFM

KBFM

City	Edinburg, Texas
Broadcast area	Rio Grande Valley
Frequency	104.1 MHz (HD Radio)
Branding	Wild 104
Programming
Format	Bilingual Rhythmic CHR
Ownership
Owner	iHeartMedia (iHM Licenses, LLC)
Sister stations	KHKZ, KTEX, KVNS, KQXX-FM
History
First air date	February 1972
Call sign meaning	B refers to Brownsville, Texas, the area and market it serves
Technical information
Class	C
ERP	100,000 watts
HAAT	373 meters (1,224 ft)
Links
Webcast	Listen Live
Website	Wild 104

KBFM (104.1 FM, "Wild 104") is a Bilingual (English/Spanish) Rhythmic Top 40 music formatted radio station serving the Rio Grande Valley. The iHeartMedia station is licensed to Edinburg, Texas and broadcast their format at 104.1 MHz with an ERP of 100 kW at 1,224 feet haat. It shares a studio with its sister stations, KHKZ, KTEX, KVNS, and KQXX-FM, located close to the KRGV-TV studios in Weslaco, Texas, while its transmitter is located in Bluetown, Texas.

History[]

After signing on in 1972, KBFM started out with a broad-based Top 40 direction when it debuted the format on the air in 1974. But in 2004 they shifted to Rhythmic Top 40, thus putting them in competition with KBTQ (which would later exit the format in October 2005). KBFM has been previously known as "B104" and "Hot B104" during its Top 40 days.

References[]

External links[]

• KBFM official website
• KBFM in the FCC FM station database
• KBFM on Radio-Locator
• KBFM in Nielsen Audio's FM station database
• FCC History Cards for KBFM

Coordinates: 26°06′04″N 97°50′20″W / 26.101°N 97.839°W / 26.101; -97.839

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