KFMD-FM

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KFMD-FM
CityGreenland, Arkansas
Broadcast areaFayetteville, Arkansas
Frequency101.5 MHz
Branding101.5 My-FM
Programming
FormatHot AC
Ownership
OwnerJohn Lykins
(Rox Radio Group, LLC)
KXRD, KBVA, KAKS, KREB, KFFK, KRRD
History
First air date
May 1, 2012
Former call signs
KFMD (2012)
Technical information
Facility ID88358
ClassC3
ERP5,500 watts
HAAT213.5 meters
Transmitter coordinates
35°54′06″N 94°06′06″W / 35.90171°N 94.10156°W / 35.90171; -94.10156Coordinates: 35°54′06″N 94°06′06″W / 35.90171°N 94.10156°W / 35.90171; -94.10156
Links
WebcastListen Live
Website1015myfm.com

KFMD-FM (101.5 FM) is a radio station in Greenland, Arkansas, serving the Fayetteville area. KFMD-FM airs a hot adult contemporary format. It signed on the air with a classic hits format, but after 8 years, it shifted to Hot AC on February 1, 2021.

History[]

The station debuted in 2012 with classic hits debuting after.

As a classic hits station, they played a select number of 1960s hits, along with 70s, 80s, and 90s music, most notably Martha and the Vandellas original recording of Dancing In The Street. Starting in the 2020s, some hits from the 2000s were thrown in. These include songs such as It's My Life by Bon Jovi, Underneath It All by No Doubt, and Counting Crows' version of Joni Mitchell's Big Yellow Taxi, which features Vanessa Carlton. Star 101.5 aired Brock and Marci from 6–10, Staci, later Ro on the Radio, mid-days from 10–3, Tim in the afternoons from 3–7, with Throwback Nation Radio late evening. The Tom Kent show was aired late evening on weekends.

In December 2020, Ro On The Radio and Brock and Marci were let go as part of the station's sale to Butler Broadcasting Company, LLC, the former owners of KXNA.

On January 27, 2021, KFMD-FM and its sister stations were sold to Rox Radio. As soon as the sale closed on January 31, 2021, KFMD-FM dumped its classic hits format and began stunting with songs with the word "change" in the title (i.e. "Changes", "Winds of Change", and "A Change is Gonna Come"), promoting a "change" at Noon the following day. At 11:30 AM the following day, the stunting shifted to a loop of "The Final Countdown" by Europe, the final playing of which had simulated ground control transmissions counting down to the change. At the promised time, KFMD-FM flipped to Hot AC as "101.5 My FM", taking indirect aim at established competition in KMXF, KMCK-FM, and KEZA. The first song on "My FM" was "Good as Hell" by Lizzo. After the switch, the Fayetteville market is left with one Classic Hits station, which is KBVA.[1] The only personnel for the station as of right now is Tim, who is a holdover from the classic hits format.

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