KTHR

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KTHR

City	Wichita, Kansas
Broadcast area	Wichita, Kansas
Frequency	107.3 MHz (HD Radio)
Branding	ALT 107.3
Programming
Format	Analog/HD1: Alternative rock HD2: Hair bands (“Slippery When Wet”)
Ownership
Owner	iHeartMedia, Inc. (iHM Licenses, LLC)
Sister stations	KRBB, KZCH, KZSN
History
First air date	1967 (as KARD)
Former call signs	KARD (1967–1981) KKRD-FM (1981–1982) KKRD (1982–2004) KZCH (2004)
Call sign meaning	K THe Road (former branding)
Technical information
Facility ID	53600
Class	C1
ERP	100,000 watts
HAAT	257 meters (843 ft)
Links
Webcast	Listen Live
Website	https://alt1073.iheart.com/

KTHR (107.3 FM, "ALT 107.3") is a radio station operating in Wichita, Kansas. The station airs an alternative rock format. Its studios are located in Northeast Wichita and the transmitter is located outside Colwich, Kansas.

History[]

KTHR's format history includes Easy Listening (or back then known as Beautiful Music) as KARD, which later evolved into an Adult Contemporary format. On March 3, 1981, the station's call letters changed to KKRD-FM (which would then be modified to KKRD on April 14, 1982), but maintained its Adult Contemporary format.

By 1983, KKRD changed its format to Top-40 to compete with KEYN (now a Classic Hits station). Jack Oliver, the station's Program Director at the time, hired Wichita's number one morning show host, Tim Peters. Following the hiring of Peters, the station overtook KEYN in ratings, making KKRD the #1 station in Wichita, forcing KEYN out of the format in 1989. By around 2000, Rhythmic Top 40 station KDGS, "Power 93.9", dethroned KKRD by becoming the highest rated Top 40 station in Wichita.

On June 15, 2004, at Midnight, KKRD dropped its format after 21 years and began stunting with a loop of reruns of the Bob & Tom Show, (at the same time, sister station KRZZ would also begin stunting by directing listeners to 107.3, and would adopt KKRD's old format on June 21 as KZCH, "Channel 96.3"). On June 17, at 10 a.m., KRZZ's classic rock format would move to 107.3 and rebrand as "107.3 The Road" with call letters KTHR adopted on June 28.^[1] On October 30, 2009, KTHR rebranded as "The Brew." "The Brew" differed from traditional classic rock stations in that it features a mix of music with a pop lean, that's appealing to both men and women.

Bob & Tom, a syndicated morning show based in Indianapolis, aired weekdays from 5am - 9am and Saturdays 6am - 10am.

On August 29, 2014, at 9 a.m., after Bob & Tom, KTHR began stunting with Wichita-centric songs and history clips from Wichita and area natives, which began with "Wichita Lineman" by Glen Campbell. One hour later, KTHR flipped to alternative rock, branded as "ALT 107.3".^[2] The first song on "ALT" was "Seven Nation Army" by The White Stripes, which mentions Wichita in its lyrics. The flip marks the first alternative station in Wichita for the first time in 8 years, when KANS flipped to Regional Mexican in 2006.

References[]

External links[]

• KTHR official website
• KTHR in the FCC FM station database
• KTHR on Radio-Locator
• KTHR in Nielsen Audio's FM station database

Coordinates: 37°46′41″N 97°30′40″W / 37.778°N 97.511°W / 37.778; -97.511

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