Kensitas Club (cigarette)

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Kensitas Club
Kensitas cigarettes pack.JPG
An old tin pack of Kensitas Club cigarettes
Product typeCigarette
OwnerGallaher Group, a subsidiary of Japan Tobacco
CountryScotland
MarketsUnited Kingdom, France[1][2][3]
Tagline"Kensitas - that's good!", "Our Belief, the Finest Leaf", "As good as really good cigarettes can be"

Kensitas Club (Previously shortened to Club), is a Scottish brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco. Before May 2017 Club cigarettes in UK came in a distinct blue packet with the CLUB name and a lion's head.

History[]

Early packaging and advertising literature featured the Kensitas butler - Jenkyn, always portrayed presenting the cigarettes on a tray. Jenkyn continued to be used by Kensitas in their advertising until the late 1950s.[4][5][6]

Kensitas claimed that their cigarettes "were made by the Kensitas private process which includes the use of the Ultra Violet Rays".[4] Brand slogans included "Kensitas - that's good!", "Our Belief, the Finest Leaf" and "As good as really good cigarettes can be".[7][6]

Unlike other brands, Kensitas Club is available in a king size and a super king size variety with no lighter or menthol substitutes. In August 2018, a hand-rolling format was added to the product range.[8] Although lights were available at one time, they have since been discontinued.[citation needed] The brand built its popularity using gift coupons enclosed within cigarette packets which could be saved and redeemed at Kensitas Gift Centres in major UK cities.

Kensitas Club cigarette packs and tins, from the 1930s onwards, contained various series of cigarette cards. Series included flags of the British Empire, as well as countries in Europe.[9]

In February 2018 the brand was relaunched at a price of around £7.65 for a pack of 20.[10] Before this a pack had cost around £10.55.[10] All packs of 10 cigarettes were made illegal in UK in May 2017.[11]

Each cigarette contains 10 mg of carbon monoxide, 10 mg of tar and 0.9 mg of nicotine.

Deceptive advertising[]

In 1932 newspaper advertisements, deceptive copy was used to advertise Kensitas cigarettes by claiming they would "protect the throat" and promising that "1004 British Doctors have stated KENSITAS to be less irritating."[12][13]

See also[]

References[]

  1. ^ "BrandKensitas - Cigarettes Pedia". www.cigarettespedia.com. Retrieved 11 January 2018.
  2. ^ "BrandKensitas Club - Cigarettes Pedia". www.cigarettespedia.com. Retrieved 11 January 2018.
  3. ^ "Kensitas". www.zigsam.at. Retrieved 11 January 2018.
  4. ^ Jump up to: a b "Packaging of Kensitas Flowers". Retrieved 6 July 2016.
  5. ^ Limited, Alamy. "Stock Photo - 1950s full page colour advertisement for Kensitas cigarettes". Alamy. Retrieved 11 January 2018.
  6. ^ Jump up to: a b "BP-FRAME-030 - Kensitas Cigarettes, Tennis, 1950s - Framed Print 32x42cm Black". www.retrocards.co.uk. Retrieved 11 January 2018.
  7. ^ "The World's Best Photos of cigarettes and kensitas". Flickr Hive Mind. Retrieved 6 July 2016.
  8. ^ "Roll up for Kensitas Club RYO launch". . 22 August 2018. Retrieved 17 September 2018.
  9. ^ "Collctable Tobacco cigarette cards set Kensitas Silk British Empire Flags". get-collectables.co.uk. Retrieved 11 January 2018.
  10. ^ Jump up to: a b "Cashing in on Kensitas Club relaunch". . 27 February 2018. Retrieved 17 September 2018.
  11. ^ "The law changes coming into effect next month that all smokers need to know". The Independent. 11 April 2017. Retrieved 27 August 2017.
  12. ^ "6 of the Most Unbelievably Terrible Tobacco Ads in History". Retrieved 11 January 2018.
  13. ^ [1]


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