Krasny Kvadrat

Krasny Kvadrat

Type	Limited Liability Company
Industry	TV
Founded	2007
Founder	Larisa Sinelshchikova
Headquarters	Akademika Koroleva Str, 12, Ostankino Technical Center, Moscow , Russia
Key people	Arkady Rotenberg (sole owner since June 2015) Larisa Sinelshchikova (sole owner until June 2015) Ilya Krivitsky (President, CEO) Ildus Kurmaleev (Main director since 2007)
Products	Event TV projects, entertainment shows, talk shows, documentaries, advertising, content distribution
Number of employees	1000+
Subsidiaries	Krasnaya Studiya, Zelyonaya Studiya, Oranzhevaya Studiya, Sinyaya Studiya, Belaya Studiya, Technostyle Technology, Mandarin, Izyum, Granat, Krasny Kvadrat Kino, Pyat Zvyozd, Krasny Kvadrat Muzyka, Krasny Kvadrat Project, REAL Records, Krasny Kvadrat Design, Casting Technology, Krasny Kvadrat Media House

Krasny Kvadrat (Russian: Красный Квадрат, literally Red Square - 'square' with the meaning of 'geometric shape'^[1]) is the first Russian a full-scale television and production media holding producing TV and music content, including development and production of original TV formats, copyrights management and distribution, sponsorship and product placement.

Krasny Kvadrat produces TV shows, TV series, documentary and feature films and is engaged in concert activities. The most famous projects are TV shows “Minuta Slavy” (“Minute of Fame”), “Kto khochet stat' millionerom?” (“Who Wants to Be a Millionaire?”), “Kontrol'naya Zakupka” (“Test Purchase”), “Modny Prigovor” (“Fashion Judgment”), “Davay Pozhenimsya” (“Let's Get Married”), TV series “Shkola” (“School”), “Popytka Very” (“Vera's Try”), “Garazhi” (“Garages”), “Pobeg” (“Escape”) etc.

Structure and Activities[]

Krasny Kvadrat was founded in 2007 by Russian media manager and producer Larisa Sinelshchikova, who was the first in Russia to propose and implement a model of TV full-cycle holding management in the form of umbrella branding, namely:

• Krasny Kvadrat Group of Companies.
• Krasnaya Studiya responsible for the organization and holding of event TV projects, including live broadcasts of the Eurovision Song Contest 2009 in Moscow (as main presenter) and Five Stars. Intervision Music Festival in Sochi, as well as entertainment programs “Yesterday Live”, “Minuta slavy” (“Minute of Fame”) etc.
• Oranzhevaya Studiya engaged in the production of additional entertainment shows, including “Bolshiye gonki” (“Big Race”) and popular Russian news-comedy show “Prozhektorperiskhilton” (“Spotlight Paris Hilton”).
• Zelyonaya Studiya engaged in the production of a series of daily talk shows like “Modny Prigovor” (“Fashion Judgment”), “Kontrolnaya zakupka” (“Test Purchase”) and “Davai Pozhenimsya” (“Let's Get Married”).
• Sinyaya Studiya engaged in the production of additional talk shows “Zakryty Pokaz” (“Private Screening”), “Fabrika Mysli” (“Factory of Thought”) etc.
• Belaya Studiya specializing in documentary filmmaking.
• Technostyle Technologies that provided professional technical and support services for the production.

In summer 2013 Krasny Kvadrat LLC took over six other studios.

Now the holding includes Krasny Kvadrat Media House, Krasny Kvadrat Kino Studio, Mandarin Advertising Agency, Izyum and Granat companies.

Krasny Kvadrat has been producing shows for Channel One Russia,^[2] Russia-24 and STS TV channels. Krasny Kvadrat also produced shows for Russia-1, TV Tsentr, Zvezda, Peretz and Carousel TV channels. In addition to shows and films, Krasny Kvadrat is engaged in concert activities.^[3]

By the end of 2016, Krasny Kvadrat is expected to make a decision regarding the production of the magazine “Modny Prigovor”, based on a fashion television program of the same name.^[4]

Company Management[]

Since February 2017 the CEO of Krasny Kvadrat has been Ilya Krivitsky, who also was the CEO of the holding in 2012-2014 and from February to September 2015.^[5]

Earlier Krasny Kvadrat was headed by Andrey Kurpatov (2007-2012), Roman Sarkisov (from August 2014 to February 2015) and Alexey Kisin (from September 2015 to February 2017).^[6][7]

Owners[]

Arkady Rotenberg, sole owner of Krasny Kvadrat (since June 2015)

From July 24, 2007 to April 3, 2014, the sole owner of Krasny Kvadrat was its president and founder Larisa Sinelshchikova.

On April 3, 2014 Sinelshchikova sold 51 percent share in Krasny Kvadrat LLC, Mandarin LLC, Granat LLC and Izyum LLC to Russian tycoon Arkady Rotenberg.^[8][9]

Leading American magazine focusing on film industry, television, and entertainment industries The Hollywood Reporter described the deal as a "sale of a controlling stake in Russia's biggest TV content producer".^[10]

According to official representative of Rotenberg Andrey Baturin, "the decision to acquire a controlling stake in Krasny Kvadrat was motivated by a clear understanding of the growing importance of the content for modern media and, of course, the need to prioritize the first and best".^[11][12]

In June 2015 Sinelshchikova sold the remaining 49 percent share to Rotenberg.^[13]

The tycoon became the sole owner of Krasny Kvadrat.

Highlights[]

In 2014 Krasny Kvadrat produced 1,208 premiere hours, in 2015 - 910 premiere hours.

According to SPARK-Interfax database, revenues of Krasny Kvadrat in 2014 amounted to 6.49 billion rubles, its net profit amounted to 2.428 billion rubles.

In 2015 revenues of Krasny Kvadrat fell by 23% to 4.998 billion rubles due to a reduction in the total volume of content purchased by Channel One Russia, and its net profit decreased to 446.5 million rubles.^[5]

Headquarters[]

The head office of Krasny Kvadrat from the date of its establishment up to the present time is located in Ostankino Technical Center in Moscow, Russian Federation.^[14]

Interesting Facts[]

Krasny Kvadrat was named after the same-name picture by artist Kazimir Malevich painted in 1915. The company's logo is a stylized image of a red quadrangle on a white background, resembling a square in shape but differing in form by its elevated top side.

In autumn 2015 the two-story office of Krasny Kvadrat in Ostankino Technical Center was completely renovated and turned to a modern space for creativity and comfortable work.

The author of the new design is MAD Architects architecture firm. According to its CEO Maria Nikolaeva, "the impossibility to make drastic changes in the layout and facades of the building, the need to preserve the existing office system, the inviolability of ceiling communications and some other technical aspects did not become an obstacle for the architects. We took up the challenge and found original structural solutions, which allowed us to create an interior that fully corresponds to the spirit of the company."

As a result, long corridors and offices with typical finishing of the Soviet period turned to a laconic and modern design office, in the design of which a variety of textures were used - open masonry, concrete, painted surfaces and tile carpeting.

At the same time white coloring with red chairs and other elements highlight the name of the company.^[15]

References[]