LOHAS

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Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous."[1][2] Included in the cultural creative demographic are consumers of New Age goods and services.[3][4]

Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market;[3][5][6] and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.[7]

Products and services[]

The marketplace includes goods and services such as:[citation needed]

  • Organic and locally grown food
  • Organic and natural personal care products
  • Hybrid and electric cars as well as city bicycles
  • Green and sustainable building
  • Sustainable or Ecotourism
  • Energy efficient electronics/appliances
  • Socially responsible investing
  • Natural household products (paper goods and cleaning products)
  • Complementary, alternative and preventive medicine (Naturopathy, Chinese medicine, etc.)
  • Fair trade products
  • Literature in the Mind/Body/Soul, Holistic Health, and New Age genres

See also[]

References[]

  1. ^ Cortese, Amy (July 20, 2003). "They Care About the World (and They Shop, Too)". Business Section. New York Times.
  2. ^ Everage, Laura (October 1, 2002). "Understanding the LOHAS Lifestyle". Gourmet Retailer Magazine. Nielsen Business Media. Archived from the original on 2015-02-21. Retrieved 2014-04-06.
  3. ^ Jump up to: a b Judith Rosen (2002-05-27). "Crossing the Boundaries:Regardless of its label, this increasingly mainstream category continues to broaden its subject base". -- Publishers Weekly.
  4. ^ David Moore (June 17, 2002). "Body & Soul, yoga w/o the yoyos". Media Life. Archived from the original on November 13, 2002.
  5. ^ Cohen, Maurie J. (January 2007). "Consumer credit, household financial management, and sustainable consumption". International Journal of Consumer Studies. 31 (1): 57–65. doi:10.1111/j.1470-6431.2005.00485.x. S2CID 154771421.
  6. ^ Halweil, Brianink =; Lisa Mastny; Erik Assadourian; Linda Starke; Worldwatch Institute (2004). State of the World 2004: A Worldwatch Institute Report on Progress Toward a Sustainable Society. W. W. Norton & Company. pp. 167. ISBN 0-393-32539-3.
  7. ^ http://www.lohas-asia.org/about-us/

External links[]

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