La Fauxmagerie

From Wikipedia, the free encyclopedia
La Fauxmagerie
The company's logo. It consists of a stylised plant with several leaves, in white on background kept in a single dark green-blue
The company's logo
Formation2019
11762201
HeadquartersShoreditch, London
Websitelafauxmagerie.com

La Fauxmagerie (from the French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop.[1][2] It sells plant-based substitutes for dairy cheese,[3] operating a retail store in London's Shoreditch area as well as selling online and wholesale.[4] Founded in 2019, the shop's range includes vegan cheese versions of Camembert, Cheddar, goat cheese, blue cheese, and feta.[5] It is operated by the Welsh[6][7] siblings Rachel and Charlotte Stevens. La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them[2] over the use of the phrase "plant-based cheese".[5]

History[]

Founders Rachel and Charlotte Stevens met some of their future suppliers at Vegfest UK in 2017 while searching for better quality plant-based products. They opened La Fauxmagerie in London's Brixton district in 2019 and quickly gained a loyal customer following while outgrowing their first store within 6 months.[8] They moved to a much larger store in the Brick Lane area in Shoreditch, London, in June 2019 and launched their e-commerce offering in the same month.[9]

La Fauxmagerie has grown significantly in its first 3 years, expanding their retail and online offering, while launching their own brand of aged plant-based cheeses, and opening London's first dedicated vegan wine and cheese bar - The Cheese Cellar, which is situated beneath their Shoreditch store and offers diners a unique and intimate space in which to enjoy the best products the plant-based world has to offer.

Both Rachel and Charlotte follow a vegan diet and play an active role in the day to day running of their Shoreditch store and the creating of their new and best-selling products.[5]

References[]

  1. ^ "The UK's First Vegan Cheese Shop Isn't Afraid of Controversy". www.vice.com. Retrieved 2021-08-24.
  2. ^ a b Horton, Helena (2019-02-11). "UK's first vegan 'cheese' monger is misleading customers, dairy industry complains". The Telegraph. ISSN 0307-1235. Retrieved 2021-08-22.
  3. ^ Clements, Laura (2019-03-20). "The vegan cheese shop that's caused a stink with farmers". WalesOnline. Retrieved 2021-08-22.
  4. ^ "La Fauxmagerie". La Fauxmagerie. Retrieved 2021-08-22.
  5. ^ a b c "To brie or not to brie: can vegan 'cheese' taste as good as dairy?". the Guardian. 2019-02-20. Retrieved 2021-08-22.
  6. ^ "LA FAUXMAGERIE LTD - Incorporation Statement of capital on 2019-01-11 (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-08-22.{{cite web}}: CS1 maint: url-status (link)
  7. ^ "LA FAUXMAGERIE LTD filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2022-01-27.
  8. ^ Clements, Laura (2019-03-20). "The vegan cheese shop that's caused a stink with farmers". WalesOnline. Retrieved 2021-08-22.
  9. ^ "Vegan Cheesemonger La Fauxmagerie Is Moving To East London This Week". Londonist. 2019-07-03. Retrieved 2021-08-22.
Stub icon

This cheese-related article is a stub. You can help Wikipedia by .

  • v
  • t
Stub icon

This veganism and vegetarianism-related article is a stub. You can help Wikipedia by .

  • v
  • t
Retrieved from ""