Laura Mercier Cosmetics
Type | Subsidiary |
---|---|
Industry | Personal care |
Founded | 1996 |
Founder | Laura Mercier |
Key people | Alexandra Papazian, President |
Products | Cosmetics and skin care |
Parent | Shiseido |
Website | lauramercier.com |
Laura Mercier Cosmetics is a French and American cosmetics and skin care line that was founded in 1996 by celebrity makeup artist Laura Mercier.[1]
Founder[]
Mercier teamed up with Janet Gurwitch in 1996 to launch the cosmetics line.[1] After 10 years, the cosmetics company was acquired by Japanese beauty conglomerate The Shiseido Group.[2] Laura Mercier remains active in the brand, deeply involved in the product development and creative direction of the brand.
Products[]
From the outset, Laura Mercier Cosmetic's goal was to offer "high-quality, natural-looking makeup products for all skin tones and types", according to the Wall Street Journal.[3] The brand became known for its focus on products to create what it calls the "flawless face",[4][5] a concept derived from Mercier's reputation for promoting naturalistic makeup. In 2012, it became the official cosmetics brand of Project Runway All Stars Second Season.[6]
References[]
- ^ a b "A-list clientele keep Laura Mercier atop of makeup industry". Houston Chronicle. 2006-11-30. Retrieved 2018-09-28.
- ^ Collins, Allison (2016-06-02). "Shiseido Signs Deal to Acquire Laura Mercier, ReVive". WWD. Retrieved 2018-09-28.
- ^ Tina Gaudoin (August 17, 2012). "Laura Mercier: A Natural Beauty". The Wall Street Journal. Retrieved September 13, 2012.
- ^ Anna Chesters (October 10, 2011). "A brief history of Laura Mercier". The Guardian. Retrieved September 13, 2012.
- ^ Staff writer (June 29, 2012). "Beautiful Lives: Laura Mercier". Style.com. Retrieved September 13, 2012.
- ^ Rebecca Gonsalves (September 3, 2012). "Laura Mercier: 'It's beautiful to think that you can help women to feel more confident'". The Independent. Retrieved September 13, 2012.
External links[]
- Cosmetics brands
- Cosmetics companies of France