Legoland Discovery Centre

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LEGOLAND Discovery Centre
Number of locations
33 (by 2023)
OwnerMerlin Entertainments
The Lego Group
Websitelegolanddiscoverycenter.com

Legoland Discovery Centre[a] is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.

Attractions[]

A typical LEGOLAND Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area.[1][2]

Discovery Centres include models of local landmarks rendered in LEGO® bricks. Visitors can also learn how the LEGO® bricks are manufactured or partake in building classes taught by a Master Model Builder. Certain locations may also include 4-D movie theatres offering multiple showings throughout the day.

A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.

Reception[]

The target audience for the LEGOLAND Discovery Centre is families with young children, normally ages 3 through 12;[3] though a typical location's average guest is about seven years of age.[1] Discovery Centres are located near other family-friendly attractions and dining establishments.[1] In a given year, a single facility can host approximately 400,000 to 600,000 visitors.[1]

Locations[]

As of September 2018, LEGOLAND Discovery Centres are operating in 22 different locations:[4]

North America[]

Name Image Venue City State / Province Country
Arizona Arizona Mills Tempe Arizona United States
Atlanta Phipps Plaza Atlanta (Buckhead) Georgia United States
Bay Area[b] Great Mall of the Bay Area Milpitas California United States
Assembly Square Somerville Massachusetts United States
The Streets of Woodfield Schaumburg Illinois United States
Columbus Easton Town Center Columbus Ohio United States
Dallas/Fort Worth Legoland Discovery Center Dallas Fort Worth.jpg Grapevine Mills Grapevine Texas United States
Kansas City Crown Center Kansas City Missouri United States
Michigan Great Lakes Crossing Outlets Auburn Hills Michigan United States
New Jersey American Dream Meadowlands East Rutherford New Jersey United States
Philadelphia Plymouth Meeting Mall Plymouth Meeting Pennsylvania United States
San Antonio Shops at Rivercenter San Antonio Texas United States
Toronto LegolandDiscoveryCentreToronto.JPG Vaughan Mills Vaughan Ontario Canada
Westchester Westchester's Ridge Hill Yonkers New York United States

Europe[]

Name Image Venue City Country
Birmingham LEGOLAND Discovery Centre Birmingham (42024741254).jpg Arena Birmingham Birmingham United Kingdom
Berlin[c] Entrance to Legoland Discovery Centre Berlin.jpg Sony Center Berlin Germany
Duisburg[d] ExtraSchicht 2011-07 – Duisburg, Innenhafen – CN-08.JPG Duisburg Inner Harbour Duisburg Germany
Istanbul Istanbul (Bayrampaşa) Turkey
Manchester[3] Legoland Discovery Centre Manchester.JPG Trafford Centre Greater Manchester United Kingdom
Oberhausen[e] Legoland Discovery Centre Oberhausen.JPG CentrO Oberhausen Germany
Scheveningen[b] Scheveningen The Netherlands

Asia[]

Name Image Venue City Country
Osaka Osaka Japan
Shanghai Shanghai China
Shenyang[6] Shenyang China
Tokyo Tokyo (Odaiba) Japan

Oceania[]

Name Image Venue City Country
Hotham[f] Hotham Alpine Resort Mount Hotham Australia
Melbourne Chadstone Shopping Centre Melbourne Australia

Future locations[]

  • A LEGOLAND Discovery Center was scheduled to open in mid 2019[8] in The Hague, Netherlands, but was rescheduled for 2020,[9] then later rescheduled for spring 2021.[10]
  • In January 2017, Merlin Entertainments Indian subsidiary stated that it was in discussion with real estate firms to open LEGOLAND Discovery Centres in multiple cities in India.[11]
  • A LEGOLAND Discovery Center is scheduled to open in Spring 2021 at K11 Musea, Hong Kong.[12][13]
  • A LEGOLAND Discovery Center is scheduled to open in 2023 at American Dream Miami, Miami.[14]
  • A LEGOLAND Discovery Center is scheduled to open in 2020 at Great Mall of the Bay Area, Milpitas.[15]
  • A LEGOLAND Discovery Center is scheduled to open in Late 2021 in Pittsburgh at The Mall at Robinson[16]

Notes[]

  1. ^ Legoland Discovery Center in the United States (see American and British English spelling differences). "Legoland" stylised in all caps at all locations.
  2. ^ Jump up to: a b Scheduled opening in 2020 delayed by COVID-19 pandemic.
  3. ^ First LEGOLAND Discovery Centre to open (2007).
  4. ^ Opened in 2007, but moved to Oberhausen after a few years;[5] building now houses  [de] Kindermuseum.
  5. ^ Relocated from Duisburg.
  6. ^ At the Merlin Entertainments owned resort; operated July to October 2018.[7]

References[]

  1. ^ Jump up to: a b c d Rachel Tobin Ramos (2009-10-23). "LEGOLAND scouting Atlanta sites. Is a wax museum next?". Atlanta Journal-Constitution. Retrieved 2009-10-24.
  2. ^ Andrew Herrmann (2008-06-15). "A little local LEGOLAND headed our way". Chicago Sun-Times. Archived from the original on 2010-03-03. Retrieved 2009-10-24.
  3. ^ Jump up to: a b Paul R. Taylor (2009-07-01). "LEGOLAND to open at Trafford Centre". Manchester Evening News. Retrieved 2009-10-24.
  4. ^ "Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center". Jump inside the world's biggest box of LEGO® bricks at a LEGOLAND® Discovery Center. Retrieved 2018-09-27.
  5. ^ Michel, Mike (May 17, 2013). "Neues Kindermuseum im Innenhafen" [New children's museum in the inner harbour]. RP Online. Retrieved 23 May 2020.
  6. ^ "Legoland Discovery Center k11 Center". LEGOLAND Discovery Center.com. Retrieved 2020-02-20.
  7. ^ "Archived copy". Archived from the original on 2018-12-16. Retrieved 2018-12-16.CS1 maint: archived copy as title (link)
  8. ^ "Scheveningen to get LEGOLAND Discovery Centre". DutchNews.nl. 3 February 2017. Retrieved 28 February 2019.
  9. ^ "LEGOLAND® Nederland Discovery Center opens in 2020 in Scheveningen". bollenstreek.nl. Retrieved 14 March 2019.
  10. ^ "LEGOLAND® Discovery Centre". DenHaag.com. Retrieved 30 March 2021.
  11. ^ Agarwal, Sapna (2017-01-17). "After Madame Tussauds, Merlin set to bring LEGOLAND, Sea Life to India". Livemint.com. Retrieved 2018-10-14.
  12. ^ Hong, Leanne (2020-10-27). "Legoland Discovery Centre to launch at K11 Musea in early 2021". Hong Kong Living. Retrieved 2020-10-30.
  13. ^ "LEGOLAND Discovery Centre Hong Kong - the ultimate indoor LEGO Playground". Hong Kong. Retrieved 2020-10-30.
  14. ^ "Five things to watch for as Miami-Dade prepares for American Dream mega-mall vote". Miamiherald.com. Retrieved 2018-10-14.
  15. ^ "LEGOLAND Discovery Center San Jose | The Ultimate Indoor LEGO Playground". San Jose. Retrieved 2019-11-17.
  16. ^ "LEGOLAND Discovery Center Pittsburgh | The Ultimate Indoor LEGO Playground". Pittsburgh. Retrieved 2019-12-31.

External links[]

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