Libby, Perszyk, Kathman Inc.

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LPK
IndustryBrand & Innovation Consultancy
Founded1983
Headquarters
Cincinnati, Ohio, United States
Number of locations
Cincinnati
Key people
Sarah Tomes, Chief Executive Officer; Nathan Hendricks, Chief Creative Officer; Valerie Jacobs, Chief Growth Officer; Michael Wintrob, Chief Strategy Officer; Brent McCoy, Chief Financial Officer; Jerry Kathman, Founder & Chairman of the Board.
ProductsBranding, Experience Design and Innovation
Websitewww.lpk.com

LPK (formerly known as Libby, Perszyk, Kathman Inc.) is a brand design and innovation agency headquartered in Cincinnati, Ohio.[1] The company is the largest employee-owned brand design agency in the world.[2]

History[]

LPK’s origins trace back to 1919, when Cliff Schaten started an art studio called C.H. Schaten Studios upon his return to Cincinnati after World War One.[3] In 1959, seven of its employees purchased the company, renaming it Studio Art Associates. During the 1960s and 1970s, the company, which had been renamed Cato Johnson, opened offices in London, Brussels, Geneva, Paris, New York and Toronto. In 1975, Cato Johnson was acquired by advertising firm Young & Rubicam (Y&R), which continued to expand with locations in San Francisco, Hong Kong, São Paulo and Mexico City.[4][5] In 1983, five Y&R employees—Mort Libby, Ray Perszyk, Jerry Kathman, Howard McIlvain and Jim Gabel—organized a leveraged buyout of the Cincinnati office and renamed the firm Libby, Perszyk, Kathman.[3][6]

Leadership[]

From LPK’s founding in 1983 until 1997, the late Mort Libby served as Chief Executive Officer, followed by Jerry Kathman, who served as CEO from 1997 until 2016.[7] In 2015, Executive leadership included Chief Executive Officer Jerry Kathman,[6] Chief Creative Officer Nathan Hendricks,[8] Global Development Officer John Recker, Chief Organizational Officer Phil Best[9] and Chief Financial Officer Dennis Geiger.[10]

In July of 2016, the company announced the appointment of LPK’s current chief officers: Chief Executive Officer Sarah Tomes, Chief Financial Officer Brent McCoy and Chief Growth Officer (previously Chief Insight & Innovation Officer), Valerie Jacobs. They joined Chief Creative Officer, Nathan Hendricks. In 2020, Michael Wintrob joined LPK's C-Suite as Chief Strategy Officer. Jerry Kathman now serves as Founder and Chairman of the Board at LPK.[11][12]

Clients[]

Clients have included Bayer,[13] Coleman,[14] Expedia, US Bank, P&G,[15] Kellogg’s,[16] Mondelẽz,[17] SUNY and others.

Awards[]

Transform Awards North America 2019-Best visual identity from the FMCG sector: Silver- The Mad Optimist[18]
Transform Awards North America 2019-Best visual identity from the financial services sector: Highly commended- Greater Cincinnati Foundation[19]
Transform Awards North America 2019-Best brand evolution: Highly commended- The J.M. Smucker Company[20]
Red Dot Award 2013: Coleman Adjustable Comfort Sleeping Bag[10]
Global ACE Awards 2014: Sealed Air[21]
Pentaward 2011: Maker’s 46[22]

References[]

  1. ^ "Company overview of Libby Perszyk Kathman Holdings, Inc". Bloomberg Businessweek. Retrieved October 23, 2014.
  2. ^ "Marketing leadership toolset #9: building core brand values—Jerry Kathman". Docustar. Retrieved October 23, 2014.
  3. ^ Wetterich, Chris. "Kathman: independence makes difference for LPK". Cincinnati Business Courier. Retrieved October 23, 2014.
  4. ^ "Our history". Design Board International. Archived from the original on October 31, 2014. Retrieved October 23, 2014.
  5. ^ Dougherty, Philip. "Advertising; new Y.&R. unit's key: packaging". New York Times. Retrieved 6 March 2015.
  6. ^ Lambert, Lance. "LPK's Kathman sings the blues, gladly". Cincinnati.com. Retrieved October 23, 2014.
  7. ^ "Valerie Jacobs, LPK's Chief Insight & Innovation Officer". Cincinnati People. Retrieved 2019-12-06.
  8. ^ "Nathan Hendricks bio". UX magazine. Retrieved 23 October 2014.
  9. ^ "Business update: career moves". Northwest Press. Retrieved 6 March 2015.
  10. ^ "Valerie Jacobs, LPK's Chief Insight & Innovation Officer". Cincinnati People. Retrieved 2019-12-06.
  11. ^ "Valerie Jacobs, LPK's Chief Insight & Innovation Officer". Cincinnati People. Retrieved 2019-12-06.
  12. ^ https://www.bizjournals.com/cincinnati/news/2020/02/05/one-of-cincinnati-s-largest-branding-firms-adds-to.html. {{cite web}}: Missing or empty |title= (help)
  13. ^ Dobush, Grace. "A creative agency locked away their phones and computers for a day and actually got more productive". Quartz. Retrieved 6 March 2015.
  14. ^ "Red Dot Award: product design: Coleman". Red Dot. Retrieved October 23, 2014.
  15. ^ Pichler, Josh. "Branding the new Cincinnati". Cincinnati.com. Retrieved 6 March 2015.
  16. ^ McCartney, Hannah. "Cincinnati's largest advertising/branding/marketing firms, 2014". Cincinnati Business Courier. Retrieved 6 March 2015.
  17. ^ Mohan, Anne Marie. "Color consistency is key in gum rebranding". Packaging World. Retrieved 6 March 2015.
  18. ^ "Transform Awards North America 2019". Transform Magazine. Retrieved 15 November 2019.
  19. ^ "Transform Awards North America 2019". Transform Magazine. Retrieved 15 November 2019.
  20. ^ "Transform Awards North America 2019". Transform Magazine. Retrieved 15 November 2019.
  21. ^ "Global ACE Awards". Business Marketing Association. Retrieved 23 October 2014.
  22. ^ "Pentawards 2011". Pentawards. Retrieved 23 October 2014.
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