Libelle (magazine)

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For the Dutch magazine, see Libelle (Dutch magazine).

Libelle
LOGO LIBELLEBE.png
CategoriesWomen's magazine
Lifestyle magazine
FrequencyWeekly
Circulation212,251 (2013)
PublisherSanoma Magazines Belgium
Year founded1938; 83 years ago (1938)
CompanySanoma
CountryBelgium
Based inMechelen
LanguageDutch
WebsiteLibelle

Libelle (meaning Dragonfly in English) is a Flemish weekly lifestyle and women's magazine based in Mechelen, Belgium. The magazine is the spin-off the magazine with the same name, Libelle, published in the Netherlands.

History and profile[]

Libelle was started as a spin-off of the Dutch magazine with the same name in 1938.[1] The parent brand of Libelle is published in the Netherlands.[2] Each magazine has an independent editorial board.[2]

Libelle was the first Flemish women's magazine.[3][4] It was also the first Belgian women's magazine, which did not heavily cover romantic serial novels.[3] The publication of the magazine stopped during World War II.[1] It was relaunched as a weekly in November 1945.[1][5][6] Sanoma is the owner of the magazine, which targets women and offers articles about home, recipes and fashion.[7] The magazine is published by Sanoma Magazines Belgium[8][9] on a weekly basis.[7] The magazine had its headquarters in Antwerp[5] before moving to Mechelen.[6]

In 1970 Libelle merged with another Flemish women's magazine, Rosita.[1][3] The magazine has had a conservative stance since then.[1] In 1990 it merged another magazine, Het Rijk der Vrouw.[1][3] Libelle has its own clothing collection which is sold in cooperating stores.[1] In 2004 the website of the magazine was started.[1]

Libelle is the recipient of the 2003 Zorra Public Award for its woman-friendly commercial.[4] The magazine also awarded the 2004 silver .[4]

Circulation[]

In 2000 Libelle sold 214,700 copies.[10] During the period of 2006-2007 it was the best-selling women's magazine in Belgium with a circulation of 267,000 copies.[11] The circulation of the magazine was 226,161 copies in 2010 and 223,476 copies in 2011.[12] It fell to 214,333 copies in 2012[12] and to 212,251 copies in 2013.[13]

See also[]

References[]

  1. ^ a b c d e f g h Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism" (PDF). Hybridity and the News Hybrid Forms of Journalism in the 21st Century.
  2. ^ a b Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1 January 1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Walter de Gruyter. p. 20. ISBN 978-3-11-014387-4.
  3. ^ a b c d Katia Segers; Joke Bauwens; Nele Van Den Cruyce (2009). "Reflections of a Child. Depicting Healthy Childhood in the 1940s and 1960s". Revue belge de philologie et d'histoire. 87 (3–4). doi:10.3406/rbph.2009.7703.
  4. ^ a b c Petra Broomans; Ester Jiresch (2011). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Barkhuis. p. 81. ISBN 978-94-91431-06-7.
  5. ^ a b "Libelle factsheet". Publicitas. Retrieved 1 May 2015.
  6. ^ a b "Magazines membres". The Ppress. Archived from the original on 13 July 2014. Retrieved 5 May 2015.
  7. ^ a b "Sanoma builds new audiovisual platform for the Libelle brand". Sanoma. 19 February 2013. Retrieved 1 May 2015.
  8. ^ Marek Miller (15 October 2013). "Sanoma Media Belgium fast tracks product development with innovation accelerator programme". INMA. Retrieved 1 May 2015.
  9. ^ "Sanoma Magazines Belgium". Bloomberg Business. Retrieved 1 May 2015.
  10. ^ Helmut Gaus (1 January 2001). Why Yesterday Tells of Tomorrow: How the Long Waves of the Economy Help Us Determine Tomorrow's Trends. Garant. p. 77. ISBN 978-90-441-1205-4.
  11. ^ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 1 May 2015.
  12. ^ a b "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 1 May 2015.
  13. ^ "Belgium: Magazine market" (PDF). Il Sole 24 Ore. Archived from the original (PDF) on 29 November 2014. Retrieved 1 May 2015.

External links[]

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