Liqui Moly

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Liqui Moly GmbH

Type	Private
Genre	Automotive service
Founded	1957; 64 years ago (1957)
Headquarters	Ulm , Germany
Products	motor oils, lubricants and additives
Revenue	544 million Euro (as of December 2018)
Owner	Würth Group
Number of employees	848 (as of December 2018)
Website	www.liqui-moly.com

Liqui Moly GmbH is a German company specializing in oils, lubricants and additives.^[1] Starting January 1, 2018, Liqui Moly is part of the Würth Group which bought the remaining shares of the previous majority holder and CEO Ernst Prost.^[2] He now is the managing director of Liqui Moly, together with Günter Hiermaier.^{[3] [4]}

Founding[]

Liqui Moly GmbH was founded in 1957 in Ulm on the river Danube. The patent for production of molybdenum disulfide formed the basis for the company. This additive based on liquified molybdenum disulfide (MoS₂) was the company's first product and gave the company its name. Molybdenum sulfide, the basic ingredient of the Liqui Moly Oil additive, was discovered in the shops of the US Army in post-war Germany. These shops sold a can under the brand name Liqui Moly that contained the liquified form of the solid lubricant molybdenum sulfide (MoS₂). When added to motor oil, this substance ensures emergency running characteristics in the event of a sudden loss of oil. Fighter pilots in World War One had already exploited this property, adding MoS₂ to the motor oil in the aircraft engines. This enabled pilots to still land, even if the oil tank was hit.^[5]

Products[]

Liqui Moly's main product is motor oil with MoS₂ but there are also other lubricants with MoS₂ and the additive MoS₂ itself to be added by the end user during oil changes. Molybdenum disulfide enhances the lubrication quality of the oil and offers emergency operating features under harsh conditions. It can be added to motor oils and to non-motor oils including gear oil, transmission oil or differentials oils. From this additive, an entire range was developed, with over 4,000 products including engine and gear oils, additives and vehicle care products, workshop equipment and service products.^[6] In Germany, Liqui Moly is one of the leading producers of engine oils. Germany remains the main marketplace, but international demands are increasing. Liqui Moly products are now sold in 120 countries.^[7]

Sponsoring[]

Motorsports[]

Liqui Moly is a sponsor of Engstler Motorsport and FCP Euro^[8] in the TCR touring car series. The Liqui Moly Team Engstler participates in TCR Asia, TCR Middle East and ADAC TCR Germany 2017. Since 2013, the company has partnered the motorcycle team Intact GP in the Moto2 class with riders Xavi Vierge and Marcel Schrötter.

Liqui Moly was a sponsor in veoautokross and for Mikk Mäesaar in the 2018-19 season.^{[9][failed verification]}

The brand also entered the 2018 IMSA WeatherTech SportsCar Championship in partnership with Turner Motorsport, and participated at the 24 Hours of Daytona.^[10]

As of the first race of the 2020 season of Formula 1, Liqui Moly will be an official sponsor of the Formula 1 championship for three years.^[11]

Other sports[]

Since 2017, the company has sponsored the Los Angeles Kings of the National Hockey League (NHL). The company has also been an official sponsor of the Men's Ice Hockey World Championships.

Since September 2018, Liqui Moly has been an official sponsor of the Chicago Bulls in the National Basketball Association (NBA).^[12]

In team handball, the company has been the title sponsor of two top European leagues, Germany's Handball-Bundesliga (since 2019) and France's Starligue (since 2021).

See also[]

• Lubricants
• Internal combustion engine

References[]

External links[]

• Liqui Moly homepage