List of most valuable brands

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The following article lists the most valuable company brands in the world according to different estimates by Kantar Group, Interbrand, Brand Finance and Forbes. Factors that influence brand value are sales, market share, market capitalization, awareness of a brand, products, popularity, image, etc. Readers should note that lists like this, while informative, are somewhat subjective, as no single metric exists for determining valuation for brands.

Kantar list (2021)[]

The 10 most valuable company brands in 2021 according to Kantar.[1]

Rank Brand Country Brand value
(US$ millions)
1 Amazon  United States 683,852
2 Apple Inc.  United States 611,997
3 Google LLC  United States 457,998
4 Microsoft Corp  United States 410,271
5 Tencent  China 240,931
6 Facebook, Inc.  United States 226,744
7 Alibaba Group  China 196,912
8 Visa Inc.  United States 191,285
9 McDonald's  United States 154,921
10 Mastercard  United States 112,876

Interbrand list (2021)[]

The 10 most valuable company brands in 2021 according to Interbrand.[2]

Rank Brand Country Brand value
(US$ millions)
1 Apple Inc.  United States 408,251
2 Amazon.com, Inc.  United States 249,249
3 Microsoft Corp  United States 210,191
4 Google LLC  United States 196,811
5 Samsung  South Korea 74,635
6 Coca-Cola  United States 57,488
7 Toyota  Japan 54,107
8 Mercedes-Benz  Germany 50,866
9 McDonald's  United States 45,865
10 The Walt Disney Company  United States 44,183

Brand Finance list (2021)[]

The 10 most valuable company brands in 2021 according to Brand Finance.[3]

Rank Brand Country Brand value
(US$ millions)
1 Apple Inc.  United States 263,375
2 Amazon.com, Inc.  United States 254,188
3 Google LLC  United States 191,215
4 Microsoft Corp  United States 140,435
5 Samsung  South Korea 102,623
6 Walmart, Inc  United States 93,185
7 Facebook, Inc.  United States 81,476
8 ICBC  China 72,788
9 Verizon Communications  United States 68,890
10 WeChat  China 67,902

Forbes list (2020)[]

The 10 most valuable company brands in 2020 according to Forbes magazine.[4]

Rank Brand Country Brand value
(US$ billions)
1 Apple Inc.  United States 241.2
2 Google LLC  United States 207.5
3 Microsoft Corp  United States 162.9
4 Amazon.com, Inc.  United States 135.4
5 Facebook, Inc.  United States 70.3
6 Coca-Cola  United States 64.4
7 The Walt Disney Company  United States 61.3
8 Samsung  South Korea 50.4
9 Louis Vuitton  France 47.2
10 McDonald's  United States 46.1

Most valuable brands over time[]

Top 10 since 2007 (Kantar)[]

The 10 most valuable brands every year since 2007 according to Kantar.

Year 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
2007[5] United States Google United States General Electric United States Microsoft United States Coca-Cola China China Mobile United States Marlboro United States Walmart United States Citigroup United States IBM Japan Toyota
2008[6] United States Google United States General Electric United States Microsoft United States Coca-Cola China China Mobile United States IBM United States Apple Inc. United States McDonald's Finland Nokia United States Marlboro
2009[7] United States Google United States Microsoft United States Coca-Cola United States IBM United States McDonald's United States Apple Inc. China China Mobile United States General Electric United Kingdom Vodafone United States Marlboro
2010[8] United States Google United States IBM United States Apple Inc. United States Microsoft United States Coca-Cola United States McDonald's United States Marlboro China China Mobile United States General Electric United Kingdom Vodafone
2011[9] United States Apple Inc. United States Google United States IBM United States McDonald's United States Microsoft United States Coca-Cola United States AT&T United States Marlboro China China Mobile United States General Electric
2012[10] United States Apple Inc. United States IBM United States Google United States McDonald's United States Microsoft United States Coca-Cola United States Marlboro United States AT&T United States Verizon China China Mobile
2013[11] United States Apple Inc. United States Google United States IBM United States McDonald's United States Coca-Cola United States AT&T United States Microsoft United States Marlboro United States Visa Inc. China China Mobile
2014[12] United States Google United States Apple Inc. United States IBM United States Microsoft United States McDonald's United States Coca-Cola United States Visa Inc. United States AT&T United States Marlboro United States Amazon
2015[13] United States Apple Inc. United States Google United States Microsoft United States IBM United States Visa Inc. United States AT&T United States Verizon United States Coca-Cola United States McDonald's United States Marlboro
2016[14] United States Google United States Apple Inc. United States Microsoft United States AT&T United States Facebook, Inc. United States Visa Inc. United States Amazon United States Verizon United States McDonald's United States IBM
2017[15] United States Google United States Apple Inc. United States Microsoft United States Amazon United States Facebook, Inc. United States AT&T United States Visa Inc. China Tencent United States IBM United States McDonald's
2018[16] United States Google United States Apple Inc. United States Amazon United States Microsoft China Tencent United States Facebook, Inc. United States Visa Inc. United States McDonald's China Alibaba Group United States AT&T
2019[17] United States Amazon United States Apple Inc. United States Google United States Microsoft United States Visa Inc. United States Facebook, Inc. China Alibaba Group China Tencent United States McDonald's United States AT&T
2020[18] United States Amazon United States Apple Inc. United States Microsoft United States Google United States Visa Inc. China Alibaba Group China Tencent United States Facebook, Inc. United States McDonald's United States Mastercard
2021[1] United States Amazon United States Apple Inc. United States Google United States Microsoft China Tencent United States Facebook, Inc. China Alibaba Group United States Visa Inc. United States McDonald's United States Mastercard

2000 (Interbrand)[]

The 20 most valuable company brands in 2000 according to Interbrand.[19][20]

Rank Brand Country Brand value
(US$ millions) 		Rank Brand Country Brand value
(US$ millions)
1 Coca-Cola  United States 72,537 11 Marlboro  United States 22,110
2 Microsoft  United States 70,196 12 Mercedes-Benz  Germany 21,104
3 IBM  United States 53,183 13 Hewlett-Packard  United States 20,572
4 Intel  United States 39,048 14 Cisco  United States 20,067
5 Nokia  Finland 38,528 15 Toyota  Japan 18,823
6 General Electric  United States 38,127 16 Citi  United States 18,809
7 Ford  United States 36,368 17 Gillette  United States 17,358
8 Walt Disney  United States 33,553 18 Sony  Japan 16,409
9 McDonald's  United States 27,859 19 American Express  United States 16,122
10 AT&T  United States 25,548 20 Honda  Japan 15,244

See also[]

References[]

  1. ^ a b "What are the most valuable global brands in 2021?". www.kantar.com. Retrieved 2021-10-20.
  2. ^ "Best Global Brands". Interbrand. Retrieved 2020-12-13.{{cite web}}: CS1 maint: url-status (link)
  3. ^ "Top 500 Global Brands 2020 | Brand Value Ranking League Table | Brandirectory". brandirectory.com. Retrieved 2020-12-13.
  4. ^ "The 2020 World's Most Valuable Brands". Forbes. Retrieved 2020-12-13.
  5. ^ "BrandZ Top 100 Most Valuable Global Brands - 2007 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  6. ^ "BrandZ Top 100 Most Valuable Global Brands - 2008 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  7. ^ "BrandZ Top 100 Most Valuable Global Brands - 2009 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  8. ^ "BrandZ Top 100 Most Valuable Global Brands - 2010 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  9. ^ "BrandZ Top 100 Most Valuable Global Brands - 2011 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  10. ^ "BrandZ Top 100 Most Valuable Global Brands - 2012 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  11. ^ "BrandZ Top 100 Most Valuable Global Brands - 2013 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  12. ^ "BrandZ Top 100 Most Valuable Global Brands - 2014 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  13. ^ "BrandZ Top 100 Most Valuable Global Brands - 2015 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  14. ^ "BrandZ Top 100 Most Valuable Global Brands - 2016 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  15. ^ "BrandZ Top 100 Most Valuable Global Brands - 2017 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  16. ^ "BrandZ Top 100 Most Valuable Global Brands - 2018 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  17. ^ "BrandZ Top 100 Most Valuable Global Brands - 2019 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  18. ^ "BrandZ Top 100 Most Valuable Global Brands - 2020 (Kantar) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2020-12-13.
  19. ^ https://museum.brandhome.com/docs/P0005_Brandvalue.pdf[bare URL PDF]
  20. ^ "Archived copy". interbrand.com. Archived from the original on 15 October 2016. Retrieved 22 February 2022.{{cite web}}: CS1 maint: archived copy as title (link)
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