Lobos 1707

From Wikipedia, the free encyclopedia
Lobos 1707 Tequila & Mezcal
TypeTequila, Mezcal Artesanal
ManufacturerCompañia Tequilera de Arandas S.A. de C.V.
Country of originMexico
IntroducedNovember 2020
Proof (US)80-84 Proof
Websitehttps://www.lobos1707.com/

Lobos 1707 is an independent spirits producer. Inspired by his ancestor of the same name, Founder and Chief Creative Officer Diego Osorio launched Lobos 1707 in 2020 with CEO Dia Simms and top-tier athlete LeBron James as an early backer. The portfolio includes Lobos 1707 Tequila, Extra Añejo, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Joven and Lobos 1707 Mezcal Artesanal.[1] Lobos 1707 Tequila and Mezcal are cultivated from 100% blue weber agave and then finished in Pedro Ximénez (PX) wine barrels, using the solera method before bottling.[2] Product design includes the Osorio Family Coat of Arms and the Agave Wind Rose Compass to represent the union of Spanish and Mexican cultures.[3]

Lobos 1707, named after the Spanish word meaning “wolves”[3] and dedicated to “celebrating the strength of the pack”.[4]

History[]

Actor, Founder and Chief Creative Officer, Diego Osorio, launched Lobos 1707 Tequila which aims to recreate a process inspired by the 16th century voyages of his ancestor with the same name which resulted from bringing Spanish oak barrels filled with Mexican agave liquor back to Spain.[1]

Launched on November 18, 2020 in New York, California, Florida.[2]

Lebron James’s Involvement[]

James is known for his taste and deep passion for fine red wines. James has been credited with shaping trends[5] in the wine industry and with the emergence of a group of wine-loving NBA players.[6]

James had been nurturing an interest in tequila when he was introduced to Lobos 1707’s founder—actor and entrepreneur Diego Osorio—by Paul Wachter, a mutual friend who also serves as the financial advisor to James and other big-name clients, like Bono and Arnold Schwarzenegger.[7]

James is an early backer of the brand.[8]

Production Process / Flavors / etc[]

Each marque uses traditional Mexican distillation and aging process and is finished in Pedro Ximénez (PX) wine barrels from Spain.The formula is developed by Master Distillers from Mexico and Spain.[9]

Lobos 1707 Tequila, Joven[]

  • Lobos 1707 Tequila, Joven is carbon-filtered, then finished in the brand’s historic Pedro Ximénez (PX) wine barrels using the solera system method, resulting in a more mature flavor profile than other Silver or Blanco tequilas.[9]

Lobos 1707 Tequila, Reposado[]

  • Lobos 1707 Tequila, Reposado rests for over six slow months in American white oak barrels. The liquid is blended with a touch of Lobos 1707 Tequila, Extra Añejo and finished in the brand’s Pedro Ximénez (PX) wine barrels using the solera system method.[9]

Lobos 1707 Tequila, Extra Añejo[]

  • Lobos 1707 Tequila, Extra Anejo is aged for three years in American white oak and finished in Pedro Ximénez (PX) wine barrels using the solera system method for a lasting flavor experience.[9]

Lobos 1707 Mezcal Artesanal[]

  • Lobos 1707 Mezcal is made with 100% espadín agave which has been roasted in an open Oaxacan fire pit.[9]

In Popular Culture[]

Other famous investors include Arnold Schwarzenegger,[10] Maverick Carter,[10] Anthony Davis,[11] Draymond Green,[11] Rich Paul.

References[]

  1. ^ a b Kameir, Rawiya (2020-11-18). "LeBron James Is Toasting the Tequila Market". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-01-29.
  2. ^ a b "Lebron James backs Lobos 1707 Tequila". Retrieved 2021-01-29.
  3. ^ a b "Is the Tequila That LeBron James Helped Build Any Good?". InsideHook. Retrieved 2021-01-29.
  4. ^ "LeBron James Invests In Lobos 1707 Premium Tequila And Mezcal". Black Enterprise. 2020-11-19. Retrieved 2021-01-29.
  5. ^ Walker, Mollie (2020-11-19). "LeBron James is in the tequila business". New York Post. Retrieved 2021-01-29.
  6. ^ "From the archives: The NBA's secret wine society". ESPN.com. 2020-07-25. Retrieved 2021-01-29.
  7. ^ "Career Advice from the Advisor to Lebron, Schwarzenegger, and Jimmy Iovine | Berklee". college.berklee.edu. Retrieved 2021-01-29.
  8. ^ "Agave King? LeBron James Invests In Lobos 1707 Tequila and Mezcal". VinePair. Retrieved 2021-01-29.
  9. ^ a b c d e Bray, Ashley (2020-12-01). "New Tequila & Mezcal Brand, Lobos 1707, Launches with Backing by Lebron James". Bar Business Magazine. Retrieved 2021-01-29.
  10. ^ a b Greer, Carlos (2020-11-20). "Arnold Schwarzenegger joins LeBron James in new tequila and mezcal venture". Page Six. Retrieved 2021-01-29.
  11. ^ a b "LeBron James and partners help launch Lobos 1707 tequila brand". LeBron Wire. 2020-11-18. Retrieved 2021-01-29.
Retrieved from ""