LoginRadius

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LoginRadius, Inc.
TypePrivate
IndustrySaaS, Identity and Access Management, Registration, Social login, Personalized Marketing
Founded2012
FounderDeepak Gupta & Rakesh Soni
Headquarters
San Francisco, California
,
California
Number of locations
California, United States, India
Area served
Worldwide
Number of employees
110
Websitewww.loginradius.com

LoginRadius Inc. is a cloud-based SaaS Consumer Identity and Access Management[1] platform based in San Francisco, California, USA. It was established in 2012.

The company was ranked as an Overall Leader by KuppingerCole analyst firm in the KuppingerCole Report Leadership Compass, 2020.[2]

History[]

LoginRadius was started in 2012 by two friends Deepak Gupta and Rakesh Soni as a social login widget.[3] In an interview, Soni said the duo started the company after recognizing the hassles of registration on websites and their negative effects of conversion rates.[4]

Products[]

In July 2020, LoginRadius launched the latest Identity Import Manager feature, which allows large-scale imports into the LoginRadius database of user profile data and credentials from another system using CSV files. The data is easily imported from different programs, facilities, and repositories.[5]

Platform[]

According to the company, the LoginRadius platform has 200 pre-built integrations[6] for different customer relationship management, ad platform, and email marketing tools.[7] The platform is involved in the collection of customer data through traditional email based registration and through social profile data. Acquired customer data is secured in a cloud based storage. LoginRadius also provides a Single Customer View with customer data aggregated to one record. Organizations using the LoginRadius platform can integrate it with marketing tools.[citation needed]

References[]

  1. ^ "LoginRadius | Customer Identity and Access Management - CIAM". www.loginradius.com. Retrieved 2021-06-10.
  2. ^ Tolbert, John. "CIAM Platforms". KuppingerCole. Retrieved 2021-06-10.
  3. ^ "India will have 50 bn digital identities in 5 years: LoginRadius CEO Rakesh Soni". Techcircle. 2018-08-14. Retrieved 2019-07-04.
  4. ^ "Startup of the Week – LoginRadius". Calgary Herald.
  5. ^ "LoginRadius Identity Import Manager, An Automated Feature for Seamless Data Migration". Security Boulevard. 15 July 2020. Retrieved 28 August 2020.
  6. ^ Mathur, Nandita (2019-06-09). "Startups that make travel safe, fun for women, help manage client identities". LiveMint (Press release). Retrieved 2019-07-06.
  7. ^ "LoginRadius CIAM for 3rd-Party Integrations". LoginRadius. Retrieved 2019-07-04.

External links[]

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