Loti (song)

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"Loti"
Elvana Gjata - Loti.webp
Single by Elvana Gjata
LanguageAlbanian
Released10 June 2021 (2021-06-10)
GenreUrban
Length2:55
Label
  • East Music Matters (EMM)
  • Loudcom Media
Songwriter(s)Elvana Gjata
Producer(s)Jumpa
Elvana Gjata singles chronology
"Thirr"
(2021) 		"Loti"
(2021)
Music video
"Loti" on YouTube

"Loti" (Albanian pronunciation: [lɔˈti]; transl. Tear) is a song by Albanian singer and songwriter Elvana Gjata released as a single on 10 June 2021 by Loudcom Media under exclusive license from East Music Matters (EMM). It was composed and written by Gjata herself, while being produced and arranged by German producers Jumpa and Lex Barkey, respectively. The Albanian-language urban song lyrically talks about the loss of a loved one.

Background and composition[]

Released in June 2021, "Loti" was composed and written by Gjata herself.[1] German producers Jumpa and Lex Barkey were credited for producing and arranging the song, respectively.[1] Gjata had previously announced the single's title through a posting on her social media in March 2021, prior to the premiere of her third extended play Çelu.[2] Critical commentary noted the song as an "impressive" urban track.[3] Lyrically, the Albanian-language song talks about the loss of a loved one.[4]

Release and music video[]

With a length of two minutes and 55 seconds, Loudcom Media under exclusive license from East Music Matters (EMM) made "Loti" available for digital download and streaming in various countries on 11 June 2021.[5] An accompanying music video for the song was filmed at Divjakë-Karavasta National Park in western Albania.[6] It was uploaded to Gjata's official YouTube channel on 10 June 2021 at 23:59 (CET), preceded by a teaser released the day before on her social media.[7][8][9] The video was directed by Albanian content creator Flicka Elisa and visual designer Vasjen Katro, with both of them acting as the director of photography.[7][10] Katro and Albanian producer Borin Leka were also credited as the video's editors.[7]

Personnel[]

Credits adapted from Tidal and YouTube.[1][7]

  • Elvana Gjata – composing, songwriting, vocals
  • Jumpa – producing
  • Lex Barkey – arranging
  • Borin Leka – music video editing
  • Flicka Elisa – visual directing
  • Vasjen Katro – visual directing, editing

Track listing[]

  • Digital download[5]
  1. "Loti" – 2:55

Charts[]

Chart (2021) Peak
position
Albania (The Top List)[11] 1
Switzerland (Schweizer Hitparade)[12] 55
Switzerland (Spotify Charts)[13] 47

Release history[]

Region Date Format(s) Label Ref.
Various 11 June 2021
  • Loudcom Media
  • EMM
[5]

References[]

  1. ^ Jump up to: a b c "Loti / Elvana Gjata Tidal". Tidal. 11 June 2021. Archived from the original on 11 June 2021. Retrieved 11 June 2021.
  2. ^ "Nga look-u te titulli i këngës, Elvana Gjata zbulon detajet e 'bombës' së radhës". Gazeta Shqip (in Albanian). 26 March 2021. Archived from the original on 11 June 2021. Retrieved 11 June 2021.
  3. ^ "Elvana Gjata nous fait verser une 'Loti' sur son nouveau single" (in French). Eurovistan. 11 June 2021. Archived from the original on 17 June 2021. Retrieved 17 June 2021.
  4. ^ "Elvana Gjata vjen më fuqishëm se kurrë" (in Albanian). ABC News. 11 June 2021. Archived from the original on 11 June 2021. Retrieved 11 June 2021.
  5. ^ Jump up to: a b c Citations regarding the digital release of "Loti" by Elvana Gjata in various selected countries:
  6. ^ "Elvana Gjata ndan të tjera pamje nga prapaskenat e klipit të këngës 'Loti'". Bota Sot (in Albanian). 15 June 2021. Archived from the original on 17 June 2021. Retrieved 17 June 2021.
  7. ^ Jump up to: a b c d "Elvana Gjata – Loti | Official Lyrics Video". YouTube. 11 June 2021. Archived from the original on 11 June 2021. Retrieved 11 June 2021. Note: Open description for credits.
  8. ^ "Elvana Gjata publikon të enjten këngën e re". Koha (in Albanian). 9 June 2021. Archived from the original on 11 June 2021. Retrieved 11 June 2021.
  9. ^ "Elvana Gjata paralajmëron projektin e ri muzikor" (in Albanian). Sinjali. 10 June 2021. Archived from the original on 11 June 2021. Retrieved 11 June 2021.
  10. ^ "Kush fshihet pas transformimit të artistes në klipin e ri" (in Albanian). Konica. 11 June 2021. Archived from the original on 11 June 2021. Retrieved 11 June 2021.
  11. ^ "The Top List – 26/06/2021" (in Albanian). Top Channel. 26 June 2021. Archived from the original on 28 June 2021. Retrieved 26 June 2021.
  12. ^ "Swisscharts.com – Elvana Gjata – Loti". Swiss Singles Chart. Retrieved 20 June 2021.
  13. ^ "Schweizer Spotify Charts – 14 June 2021" (in German). Swiss Hitparade. 14 June 2021. Archived from the original on 16 June 2021. Retrieved 16 June 2021.
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