Lotte Liquor
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Founded | 1926 |
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Headquarters | Sincheon-dong, Songpa-gu, Seoul, South Korea |
Key people | Lee jae-hyeok, President |
Products | soju wine whiskey |
Website | [1] |
Lotte Liquor (hangul:롯데) is a distiller in South Korea, founded in 1926. It is the world's second leading producer of soju. It also manufactures a variety of other alcoholic beverages including red wine, Kloud beer, and whiskey.
Lotte soju is known by the brand name (hangul: 처음처럼). Chumchurum means "like the first time" (pure) in Korean. The bottles are branded with pictures of a Korean magpie and a bud. In South Korea, the magpie is known as a bird that brings good news, and a new bud symbolizes "new" and "beginning".
Chumchurum contains 19.5% of alcohol and is made with alkali water, which gives the soju a distinct taste.
Chumchurum was advertised by Korean famous singer Lee Hyori(이효리). From November 2012 the liquor was advertised by Hyuna, Hara & Hyorin. BLACKPINK's Jennie became the new model for Chumchurum starting January 2021 and is expected be so for 4 years.
The company's current president is .[citation needed]
Types[]
Chumchurum[]
Chumchurum Original[]
Unlike traditional soju, this soju is made with water with reduced alkalinity. It was released in February 2006[1]
Chumchurum Mild[]
A soju of slightly lower proof than Chumchurum Original, it emphasizes a softer, milder taste by adding a rice-based spirit without adding sugar.
It was released in August, 2009.[2]
Chumchurum Strong[]
It is higher proof than the original. It is made by blending 10-year-old distilled spirits with alkaline reduced water.[3]
Chumchurum Sun Hari[]
Chumchurum Sun Hari (Korean: 처음처럼 순하리) is a cocktail mix that contains fruit juice and soju. It was released in March 2015. [4]
- Sun Hari Citron
- Sun Hari Peach
- Sun Hari Green grape
- Sun Hari Apple
- Sun Hari Grapefruit
- Sun Hari Soda
References[]
- South Korean brands
- Distilleries
- Manufacturing companies based in Seoul
- Drink companies of South Korea
- Soju
- Beer in South Korea