Luke Scheybeler

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Luke Scheybeler is a British creative director and entrepreneur best known for his work in sportswear. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand . Scheybeler runs the branding consultancy Scheybeler+company and the brand incubator Future Classic.^[1]

Rapha[]

Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years. He led the design and development of the Rapha website. He designed Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style.

Tracksmith[]

Scheybeler co-founded Tracksmith in Boston, Massachusetts in 2014 with former Puma marketing executive Matt Taylor.

Other work[]

Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design.

References[]

External links[]

• Agencies are incredible hothouses of talent - which is why they must die, Marketing Magazine Article
• Rapha website
• Building a brand through creativity, Design Week
• Rapha, Creative Review
• Rapha responds to spoof website, BikeBiz
• The Life and Times of the Cycling Jersey, Radio Show
• Rapha logo blog post
• Finchs Quarterly Review Finchs Quarterly Review, undated. Retrieved 10 February 2009.
• Article on Timothy Everest Collaboration Coolhunting, 27-02-2009 Retrieved 5 March 2009.
• Article on Paul Smith Collaboration Coolhunting, 09-07-2007 Retrieved 7 March 2009.

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