Lumpens

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Lumpens (Korean: 룸펜스) is a South Korean video production company formed and led by art director Yong-seok Choi. They consist of a group of directors and producers in the field of video production, specializing mostly in the production of music videos, television advertisements, experimental films, and visual art.

Background[]

Starting as a visual art production company by Yeon-seok Choi, 'Lumpens' was a nickname given to Choi by a college professor referring to the German insult.[1] The company initially focused on commercials and fashion shoots. In 2010, their V.A.J.P (Visual Art Jam Performance) garnered some attention,[2] but Choi says the first real recognition came after he showcased a 3D version of animation Robot Taekwon V at a fan convention in January 2011.[1] As part of 'thecreatorsproject',[3] they began making popular music videos with Yoon Mi-rae, working with her on the music video for Get It In in 2011.[4][5]

Since then, they have worked with various South Korean artists, including MFBTY,[6]Cho Yong-pil,[7] Rain,[8] Lee Hyori,[9] Sistar,[10] Wonder Girls,[10] Younha,[11] Hyuna, Spica,[12]ENHYPEN[13] and IU among others. When discussing the filming of Sunmi's Lalalay music video, she remarked, "this time it was directed by Lumpens, who seems to know me best. Because of this, he [Choi] was able to catch every move and there were minimal difficulties during filming."[14] In 2014, the company began working with Big Hit Entertainment, starting a prolific partnership with BTS.[15][16] They have also worked closely with a small number of independent artists, such as ee and Guckkasten.[17]

Their work has also received multiple honors, including the nomination for 2013 Mnet Asian Music Awards Music Video of the Year for Cho Yong-pil's "Hello",[18] 2017 Melon Music Awards Music Video of the Year for BTS' "DNA",[19] 2018 Melon Music Awards Best Music Video Award for Ko Yoo-jeong's direction on GFriend's "Time for the Moon Night"),[20] 2018 Mnet Asian Music Awards Fan Choice Best Music Video for BTS' "Idol",[21] 2020 Mnet Asian Music Awards Best Video Director of the Year for BTS' "Butter",[22] and 2021 nomination for MTV Video Music Award for Best Editing Yong Seok Choi's work on BTS' "Butter"[23][24]

Videography[]

Music videos[]

Music Video Year Performer Credited Director Length Ref.
Tonight 2013 Spica Lumpens 3:42 [25]
"Boy In Luv" (상남자) 2014 BTS Choi Yongseok & Edie Ko (Lumpens) 4:42 [26]
"Just One Day (하루만) 2014 Lumpens 4:09 [27]
"Danger" 2014 Choi Yongseok (Lumpens) 4:52 [28]
"Danger (Japanese Ver.)" 2014 Edie Ko (Lumpens) 4:12 [28]
"I Need U" 2015 Lumpens 3:40 [29]
"Run" 2015 Choi Yongseok & Edie Ko (Lumpens) 7:31 [29]
"Fire (불타오르네)" 2016 Lumpens 4:55 [30]
"Blood Sweat & Tears" (피 땀 눈물) 2016 Lumpens 6:04 [30]
"Spring Day" (봄날)[31] 2017 Lumpens 5:29 [30]
"Blood Sweat & Tears" (Japanese Ver.) (血、汗、涙) 2017 Choi Yongseok (Lumpens) 4:12 [32]
"DNA" 2017 Choi Yongseok (Lumpens) 4:16 [33][30]
"Fake Love"[34] 2018 Choi Yongseok (Lumpens) 5:19 [30]
"Idol" 2018 Choi Yongseok (Lumpens) 3:52 [30]
"Idol" (feat. Nicki Minaj) 2018 Choi Yongseok (Lumpens) 4:55 [30]
"Airplane Pt. 2 (Japanese Ver.)" 2018 Choi Yongseok (Lumpens) 3:47 [35]
"작은 것들을 위한 시 (Boy with Luv)" (feat. Halsey) 2019 Choi Yongseok (Lumpens) 4:12 [36]
"Chicken Noodle Soup feat. Becky G 2019 J-Hope Choi Yongseok (Lumpens) [37]
"Make It Right (feat. Lauv)" 2019 BTS Guzza (Lumpens) 4:17 [38]
"Make It Right (Vertical ver.)" 2019 Guzza (Lumpens) 4:00 [39]
"9 and Three Quarters (Run Away)" (9와 4분의 3 승강장에서 너를 기다려 2019 TXT Choi Yongseok (Lumpens) 5:16 [40]
"Apple" 2020 GFriend Lumpens [41]
" 'ON' Kinetic Manifesto Film : Come Prima" 2020 BTS Choi Yongseok (Lumpens) 4:58 [42]
"ON" 2020 Choi Yongseok (Lumpens) 5:54 [43]
"Puma" (동물원을 빠져나온 퓨마) 2020 TXT Guzza (Lumpens) 3:36 [44]
"Daechwita" (대취타) 2020 Agust D Choi Yongseok & Yoon Jihye (Lumpens) 4:28 [45]
"Black Swan" 2020 BTS Choi Yongseok (Lumpens) 3:37 [46]
"Dynamite" 2020 Choi Yongseok & Yoon Jihye (Lumpens) 3:44 [47]
"MAGO" 2020 Gfriend Guzza (Lumpens) 3:30 [48]
"Blue Hour" (5시 53분의 하늘에서 발견한 너와 나) 2020 TXT Guzza (Lumpens) 5:03 [49]
"Life Goes On" 2020 BTS Jeon Jungkook, Choi Yongseok (Lumpens) & Yoon Jihye (Lumpens) 3:50 [50]
"Given-Taken" 2020 Enhypen Choi Yongseok (Lumpens) & Yoon Jihye (Lumpens) 3:52 [51]
"Film Out" 2021 BTS Choi Yongseok (Lumpens) 3:48 [52]
"Drunk-Dazed" 2021 Enhypen Choi Yong Seok (Lumpens), Yoon Jihye (Lumpens) & Ro Ran (Lumpens) 4:42 [53]
"0X1=LOVESONG (I Know I Love You) feat. Seori" 2021 TXT Yong Seok Choi, Guzza (Lumpens) 4:35 [54]
"Butter" 2021 BTS Choi Yongseok (Lumpens) 3:02 [55]
"Permission to Dance" 2021 Choi Yongseok (Lumpens) & Woogie Kim (MOTHER) 5:00 [56]
"LO$ER=LO♡ER" 2021 TXT Guzza (Lumpens) 3:56 [57]
"Tamed-Dashed" 2021 Enhypen Choi Yong Seok (Lumpens), Yoon Jihye (Lumpens) & Ro Ran (Lumpens) 4:10 [58]
"Blessed-Cursed" 2022 Choi Yong Seok (Lumpens), Yoon Jihye (Lumpens) & Ro Ran (Lumpens) 3:08 [59]

References[]

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External links[]

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