MAD School

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MAD School is a school established by Chatsworth Medi@rt Academy in Singapore in 2003. The school's name is an acronym for "Marketing, Advertising, and Design". It is an undergraduate and postgraduate school for studies in the fields of marketing, advertising and design. It was founded by Ms. Michelle Lim, who used to work as a financial trader at a top investment firm in Singapore.^[1] The school trains around 300 - 500 students a year.

Lecturers[]

The school sometimes employs practitioners in advertising as instructors.^[2]

"Lim was also adamant that the lecturers be current industry practitioners in order to remain relevant to students. Some of them, like Pocket Magazine's creative director Andrew Tan, have won a host of international awards. Others come with impressive portfolios and a long client list: Felix Ng's works have generally received good reviews in publications such as The Wall Street Journal and Monocle, while Muhammad Suhaimi Paat has done work for a range of clients including the government and Getty Images." The Edge Singapore, 1 Feb 2016 .^[1]

Recently, the school has launched postgraduate program in digital marketing, gathers a group of master grade practitioners to be the mentors and speakers of the program. Such as Nick -CEO of YP Consulting, Jean - founder of AAGO Consulting, Daniel - APAC Director of Cloudera, Chelsea - CX of PayPal, Michelle - EVP of Lazada, Shah - HD of Palo IT etc.

Partners[]

The school has partnered with Inquirer.net to run advertising related courses in Philippines.^[3]

The school is currently the partner of Association of Accredited Agency of Singapore (4As) in offering Professional Conversion Program under the Singapore nationwide skillsfuture and WSQ scheme.

Charitable work[]

The school has established a sister organisation called Make The Change to provide services to charitable organizations at reduced rates or in some cases pro bono. Make The Change also offers a series of workshops to empower the PWD communities for employment and changemaker programs for the youth to give back.^[4]

Events[]

Supported by the SG50 Celebration Fund (a fund from the government of Singapore to celebrate the turning of 50 years old of Singapore) “MAD About Singapore” was an Instagram exhibition organised by MAD School by Chatsworth Mediart Academy that allowed Singaporeans to share their online Instagram photos, expressing their Singaporean identity and passion for the nation. The exhibition was launched on September 2014 at ION.^[5]

References[]

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