MYRA School of Business

MYRA School of Business
	MYRA School of Business
Other name	MYRA, MSB
Type	Private Business School (Autonomous)
Established	2012
Parent institution	Mysore Royal Academy
Academic affiliation	AICTE
Chairman	Dr. Ramasastry Ambarish
Dean	Dr. Ramasastry Ambarish
Postgraduates	PGDM
Address	Yelwal Post, Mysore, Karnataka, 571130, India
Campus	Urban, 10 acres
Mascot	Phoenix
Website	www.myra.ac.in

The MYRA School of Business is an innovatively designed business school established in 2012 at Mysore under the aegis of the Mysore Royal Academy (MYRA). The school’s avant-garde and architecturally acclaimed campus were inaugurated on November 4th, 2012 by Padma Bhushan Deepak Parekh, Chairman of HDFC.

MSB brings faculty from across the world including IIMs, NYU Stern, Texas A&M, University of Texas, Vlerick School of Business, and others to bridge the gap in Indian business education with a global curriculum – offering a truly international learning experience at the heart of heritage.

The school’s business education model has been developed in the context of the emerging need for a relook at current business education needs, given the rapidly growing focus on emerging market economies. The school’s learning model offers an equitable mix of individual attention, academic rigor, and experiential learning with a view to develop future leaders with the requisite energy and passion to help transform the business landscape. MSB strives to prepare its students for a world yet to be imagined, to manage markets that are yet to emerge, and to lead decisively in situations that cannot be predicted.

Flagship program[]

PGDM (Post Graduate Diploma in Management)

The PGDM at MSB is an AICTE approved and innovatively designed Master’s program that offers an unparalleled opportunity for students to embrace and lead change. The program is designed to meet the needs of the changing business landscape, helping create business professionals of tomorrow.

The curriculum is based on extensive research and feedback from industry and academia and reflects the growing emphasis on the part of leading firms to embrace and lead change in years to come.

The learning model offers an equitable mix of individual attention, academic rigor, and experiential learning with a view to develop future leaders with the requisite knowledge and experience to help transform the businesses

Specializations[]

4 majors[]

Marketing & Strategy
Finance & Accounting
Operations Management
Analytics & Data Science

6 minors[]

Marketing & Strategy
Finance & Accounting
OB & HR
Analytics & Data Science
Operations Management
Entrepreneurship

Partner schools[]

The International Student Exchange Programs at the MYRA School of Business is based on a vision to provide a greater understanding of cross-cultural trade and business practices and to promote the cultural interchange of ideas. Our exchange partner schools offer the opportunity to learn about business from a different perspective, experience another culture, and network with students, faculty, and professionals from around the world. These alliances present an excellent opportunity for students to live and study in various nations and gain a deeper understanding of international business dynamics.

The Study-Abroad Programs at the MSB is thus based on a vision to provide a greater understanding of cross-cultural trade and business practices and to promote the cultural interchange of ideas. These programs are designed to help students meet this marketplace requirement.

Católica Lisbon School of Business & Economics (CLSBE), Portugal - PGDM Global Exchange Partner

Catolica Lisbon School of Business and Economics (CLSBE) is a triple crown accredited (AACSB, AMBA, EQUIS accredited) business school at the heart of Europe. It belongs to the prestigious top 1% business schools in the world, and its flagship program – The Lisbon MBA – is consistently ranked high in the Financial Times MBA rankings.

As a partner university of MSB, CLSBE extends 4 levels of collaborations – student exchange, faculty exchange, research collaboration, and publication exchange. The association hence positions CLSBE as MSB’s strategic partner to ensure that MSB’s globalization priorities are met.

Over the years, this ongoing partnership with CLSBE has resulted in:

Visiting faculty from CLSBE visiting MSB regularly,
MSB’s students gaining a full scholarship and free mover exchange to CLSBE over the past several years,
Active participation in idea transfer and curriculum design support.

The partnership lets students from PGDM at MSB, take up to 7 courses at CLSBE in the Fall Semester (August – December) every year at a reduced tuition fee. CLSBE also extends 4 full scholarships (100% tuition fee waiver) for students from MSB every year to reward merit.

This partnership lets students from MSB gain global exposure and learn in a cross-cultural environment; while sharing classrooms with students from CLSBE and its other partner schools that include IIM A, IIM B, IIM C, and more.

Julius-Maximilians-Universität, Würzburg, Germany - PGDM Global Exchange Partner

The University of Würzburg, Germany (UoW) is one of the oldest universities in the world and was founded in 1402. Building on its rich history, the university has global alliances with premier institutions around the world for academic transfers and developing higher education.

MSB has a 5-tier partnership with the university that allows for faculty exchange, student exchange, research collaboration, publication exchange, and curriculum design support – making the university one of MSB’s strategic global partners.

Over the years, this ongoing partnership with the Julius Maximilian University of Würzburg has resulted in:

MSB’s students gaining a full scholarship to UoW over the past several years,
UoW sending students from both undergraduate and postgraduate courses to MSB for global exchange.

The partnership lets students from PGDM at MSB, take up to 5 courses every semester for the Summer (April – June) and Winter (September – December) Semesters. In the Winter Semester exchange, students from MSB are also allowed to participate in the career fairs at UoW, allowing students to apply for global careers.

Centres of excellence[]

MYRA houses 2 Centres of Excellence

Centre of Excellence for Data Analytics and Business Insights (CEDABI)

The Centre of Excellence in Data Analytics and Business Intelligence (CEDABI) focuses on Data-Driven Innovation and its contribution to economic growth. CEDABI is MSB’s thought center that conducts research, development, and training in Analytics and Data Science for industry and academia.

Analytics & Data Science Lab[]

The Analytics & Data Science Lab (A&DS Lab) is a state-of-the-art facility at MSB, launched in association with ACER India and AMD India; to facilitate teaching and research in the function.

The A&DS Lab is designed to upskill students and enhance their skills in the areas of managerial decision making and strategy. This initiative by Acer and AMD focuses on the major areas of business transformation where software and technology play a critical role.

The Lab features fully networked high-end PCs and laptops equipped with the latest analytics software, allowing students to get hands-on experience in running analytical programs and statistical models. MSB also subscribes to cutting-edge analytical software to encourage future advancement in the area.

The A&DS Lab also comes equipped with facilities that encourage immersive learning, ranging from the latest audio-visual aids and 20 Mbps internet connectivity; to a design and layout that is inspired by co-working spaces to promote an open exchange of ideas. The lab also features a dedicated server that hosts networked drivers, helping in the seamless exchange of information and knowledge; facilitating trouble-free access to all the e-learning facilities, discussion forums, and shared virtual spaces.

Centre of Excellence for Sustainable Business Innovations (CESBI)

The Centre of Excellence in Sustainable Business Innovation (CESBI) echoes one of MSB’s guiding principles of the ‘triple bottom line’ – financial, environmental, and social performance of enterprises. The CESBI strives to provide an open platform for researchers, academicians, policymakers, corporations, and non-profit organizations to converge on the design and delivery of business innovations that promote sustainability.

Campus[]

The MSB Campus is an internationally-acclaimed masterpiece of design and engineering. It was designed to give students the best environment to study and collaborate with one another.

While it is a radical departure from the traditional business school architecture, it was designed to address the specific needs of management students – fostering an atmosphere that is conducive to learning, collaboration, and networking.

The campus was designed by the award-winning Bangalore firm, Architecture Paradigm, who were inspired by the ensemble of rocks and boulders that dot the Bangalore–Mysore highway. It makes optimum use of space and natural light and has often been referred to as “poetry in concrete.”

The academic architecture resonates with our vision and mission. It is designed to create two worlds – futuristic exterior image, a facade that expresses the aspirations of the institution and all the stakeholders and the interior world is a microcosm of the city, a series of public spaces and quadrangle, drama of light and shades, and a stunningly beautiful library for knowledge sharing and discovery.

The campus features a floating classroom, 6 lecture halls, a 200-seater auditorium, 2 amphitheatres, 2 board rooms, 14 faculty offices, a 3-level library, 3 lounges, 2 executive classrooms, 6 multipurpose seminar halls, an administrative block, a cafeteria, and ample open learning spaces to promote creativity and collaboration.