Magazine Luiza
Type | Sociedade Anônima |
---|---|
Industry | Retail |
Headquarters | Franca, Brazil |
Key people | Frederico Trajano (CEO), Luiza Trajano (Chairperson) |
Website | Official website |
Magazine Luiza is a Brazilian retail company, along with GPA, Viavarejo, Lojas Americanas and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano.
History[]
In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks,[1] which were still in use in 2019.[2]
In January 2016, Frederico Trajano became Magazine Luiza’s CEO.[3]
In August 2020, the company acquired Hubsales, a website selling products directly to consumers, Canaltech, a gadget review website, and InLoco Media an advertising company using mobile phone location tracking data.[4]
In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in which Black Brazilians are often sidelined.[5]
References[]
- ^ "Retailing in Brazil: "Virtual Store Business Model Will Gain Ground" - L'Atelier BNP Paribas". L'Atelier BNP Paribas. Archived from the original on 2019-03-05. Retrieved 2020-10-31.
- ^ Grant, Michelle. "The Brazilian Retailer Conquering Omnichannel". Forbes. Retrieved 2019-05-07.
- ^ "After 3,800% Rally, CEO of Brazil Retailer Says It's Still Cheap". 2018-02-01. Retrieved 2019-05-07.
- ^ "Magazine Luiza anunciou a compra de duas startups para explorar um mercado com potencial bilionário: a publicidade online". ADVFN News (in Brazilian Portuguese). Retrieved 2020-09-23.
- ^ Perspectives, Opinion by Arick Wierson for CNN Business. "Opinion: A company in Brazil made a controversial move to fight racism. Other CEOs should try it". CNN. Retrieved 2020-11-22.
- Retail companies established in 1957
- 1957 establishments in Brazil
- Retail companies of Brazil
- Companies based in São Paulo (state)
- Department stores of Brazil
- Companies listed on B3 (stock exchange)
- Brazilian brands