Magazine Luiza

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Magazine Luiza S.A.
TypeSociedade Anônima
IndustryRetail
HeadquartersFranca, Brazil
Key people
Frederico Trajano (CEO), Luiza Trajano (Chairperson)
WebsiteOfficial website

Magazine Luiza is a Brazilian retail company, along with GPA, Viavarejo, Lojas Americanas and others. The current chairperson is Luiza Trajano and the current CEO is her son Frederico Trajano.

History[]

In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks,[1] which were still in use in 2019.[2]

In January 2016, Frederico Trajano became Magazine Luiza’s CEO.[3]

In August 2020, the company acquired Hubsales, a website selling products directly to consumers, Canaltech, a gadget review website, and InLoco Media an advertising company using mobile phone location tracking data.[4]

In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in which Black Brazilians are often sidelined.[5]

References[]

  1. ^ "Retailing in Brazil: "Virtual Store Business Model Will Gain Ground" - L'Atelier BNP Paribas". L'Atelier BNP Paribas. Archived from the original on 2019-03-05. Retrieved 2020-10-31.
  2. ^ Grant, Michelle. "The Brazilian Retailer Conquering Omnichannel". Forbes. Retrieved 2019-05-07.
  3. ^ "After 3,800% Rally, CEO of Brazil Retailer Says It's Still Cheap". 2018-02-01. Retrieved 2019-05-07.
  4. ^ "Magazine Luiza anunciou a compra de duas startups para explorar um mercado com potencial bilionário: a publicidade online". ADVFN News (in Brazilian Portuguese). Retrieved 2020-09-23.
  5. ^ Perspectives, Opinion by Arick Wierson for CNN Business. "Opinion: A company in Brazil made a controversial move to fight racism. Other CEOs should try it". CNN. Retrieved 2020-11-22.
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