Marketplace (radio program)

Marketplace

Other names	Marketplace Morning Report Marketplace Tech
Running time	30 minutes
Country of origin	United States
Language(s)	English
Syndicates	American Public Media
Hosted by	Kai Ryssdal David Brancaccio Molly Wood Lizzie O'Leary
Created by	Jim Russell
Produced by	(Marketplace) (Marketplace Morning Report)
Executive producer(s)	Deborah Clark
Edited by	John Buckley
Recording studio	Los Angeles, California
Original release	1989 (1989) – present
Audio format	Stereo
Opening theme	B. J. Leiderman[1] (composer)
Other themes	"Stormy Weather", "We're in the Money", "It Don't Mean a Thing", "Loud Pipes"
Website	www.marketplace.org
Podcast	Podcasts

Marketplace is an American radio program that focuses on business, the economy, and events that influence them. The program was first broadcast in 1989. Hosted by Kai Ryssdal since 2005, the show is produced and distributed by American Public Media. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It won a Peabody Award in 2000.^[2]

Besides the flagship daytime half-hour program, Marketplace also produces a companion show, the seven-and-a-half-minute long Marketplace Morning Report, hosted by David Brancaccio, which airs on many public radio stations during the last segment of the NPR program Morning Edition. They also formerly produced a weekend version called Marketplace Weekend (formerly Marketplace Money and Sound Money). Outside of radio, the Marketplace team produces a number of podcasts including Make Me Smart with Kai and Molly, featuring anchor Kai Ryssdal and regular contributor Molly Wood, as well as podcast versions of the radio broadcast and extended podcasts built around regular segments from the radio show, such as Views from the Corner Office.

History[]

Marketplace was founded in 1989 by James Russell in Long Beach, California.^[3][4][5][6] It was initially affiliated with KLON-FM at Cal State—Long Beach and distributed by American Public Radio, later renamed Public Radio International.^[7][8] The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), which acquired the show, and later, in 1990, with the underwriting of General Electric.^[7] USC became the only university in the US at the time to produce a daily news program distributed nationally.

In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions from USC.^[9] This acquisition was the subject of a lawsuit by Public Radio International, which said it had not given its contractually required approval for the sale.^[10]

In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.^[11]

Demographics[]

As of 2014, Marketplace's programs reached upwards of 12 million listeners with an average income of $101,000.^[12]

Companion programs[]

A sister program, the Marketplace Morning Report, offers seven unique seven-minute, thirty-second morning broadcasts that replace the business news-oriented "E" segment of NPR's Morning Edition on many public radio stations. Since September 2014, Marketplace Morning Report has been incorporated into Morning Edition as a segment in the latter program's second hour.^[13] The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014.^[14] Marketplace Weekend was cancelled in 2018.^[15]

Podcasts[]

All three radio programs, Marketplace,^[16] Marketplace Morning Report,^[17] and Marketplace Minute^[18] (with Westwood One) are made available as free podcasts. In 2015, Marketplace began to offer non-broadcast-only podcasts: Actuality (2015—2016 with Quartz (publication)),^[19][20] Codebreaker,^[21] and Corner Office.^[22] In 2016, The Uncertain Hour^[23] and with Kai and Molly^[24] were added. “The Uncertain Hour”, with Krissy Clark,^[25] "This Is Uncomfortable", with Reema Khrais^[26] Million Bazillion^[27] for kids, How We Survive,^[28] on technology and climate with Molly Wood, began later.

Awards[]

Marketplace has been the recipient of multiple awards, including:^[29]

• Emmy (2013): Big Sky, Big Money^[30]
• Edward R. Murrow Prize (2012): The Chinese Student Syndrome^[31]
• National Headliner Award (2007): Labor Shortage^[32]
• Peabody Award (2000): Radio^[2][33]

Staff[]

Hosts[]

• Kai Ryssdal – Marketplace, Corner Office, Make Me Smart with Kai and Molly
• David Brancaccio – Marketplace Morning Report
• Molly Wood – backup host, Silicon Valley/Senior tech correspondent, Make Me Smart with Kai and Molly, Marketplace Tech
• Sabri Ben-Achour, Tim Fernholz – Actuality
• Krissy Clark – The Uncertain Hour
• Victoria Craig – Marketplace Morning Report from the BBC World Service
• Reema Khrais – This Is Uncomfortable

Contributors[]

• Stephen Beard – Bureau Chief, London
• Nancy Marshall-Genzer – Senior Reporter, Washington
• Kimberly Adams – Reporter, Washington
• Scott Tong – Sustainability Correspondent, Washington
• Amy Scott – Education Correspondent, Baltimore
• Annie Baxter – Senior Reporter, St. Paul
• Rob Schmitz – Bureau Chief, Shanghai
• Krissy Clark – Wealth and Poverty Senior Correspondent, Los Angeles
• Adriene Hill – Correspondent, Los Angeles
• Andy Uhler – Reporter, Los Angeles
• Mitchel Hartman – Entrepreneurship Senior Reporter, Portland
• Dan Gorenstein – Health Senior Reporter, Philadelphia
• Mark Garrison, Reporter, New York
• Sabri Ben-Achour – Reporter, New York
• Meghan McCarty Carino – Workplace Culture Reporter
• Molly Wood – Senior Tech Correspondent, San Francisco Bay Area

Former lead anchors[]

• David Brown (2003–2005)
• David Brancaccio (1993–2003)
• Jim Angle (1990–1993)

References[]

External links[]

• Official website