Markkinointi & Mainonta

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Markkinointi & Mainonta, abbreviated as M&M, (meaning Marketing and Advertising in English) was a Finnish language marketing magazine. The magazine was started in 1994 by a group, including Kim Weckström, a Finnish entrepreneur.[1] Its target audience was marketing professionals, including the managers and decision makers in the field.[2] M&M was part of Alma Talent.[3] As of 2009 Heimo Hatakka was the editor-in-chief of the magazine.[4]

The magazine published annual lists such as Top 300 brands.[5] The editors of the magazine joined a jury members in the Epica contest on Europe's best advertising.[6] The last edition of the magazine appeared on 18 December 2020.[3] The parent company, Alma Talent, also closed two other magazines, Metallitekniikan and Tekniikan Historian.[3]

In 2018 M&M sold 3,500 copies.[2]

See also[]

List of magazines in Finland

References[]

  1. ^ Ossi Kurki-Suonio (November 2020). "Amazon's secretive launch took the Swedes with a surprise". Kauppalehti. Retrieved 25 August 2021.
  2. ^ a b "Facts". G+J. Retrieved 25 August 2021.
  3. ^ a b c "Markkinointi & Mainonta lakkautetaan". MRKTNG (in Finnish). 19 November 2020. Retrieved 25 August 2021.
  4. ^ Matti Markkola (6 March 2009). "Mediakyttä: Markkinointi ja mainonta lakkautetaan – katso kuvat". Ylioppilaslehti (in Finnish). Retrieved 25 August 2021.
  5. ^ Craig Carroll, ed. (2010). Corporate Reputation and the News Media: Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets. Taylor & Francis. p. 48. ISBN 978-1-135-25244-1.
  6. ^ Richard Hogqvist (2010). Epica Book 23: Europe's Best Advertising. Bloomsbury Academic. p. 9. ISBN 978-2-88479-108-3.

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