Martin Boehm (dean)

From Wikipedia, the free encyclopedia
Martin Boehm
Martin Boehm.jpg
NationalityGermany
EducationReutlingen University (B.S.)
(MBA)
Massachusetts Institute of Technology
Frankfurt University(PhD)
OccupationDean of IE Business School

Martin Boehm was (until 2021) the Dean of IE Business School, and is now the rector of EBS Universität für Wirtschaft und Recht. [1] He currently serves on the board of the Graduate Management Admission Council[2] as well as on the European Foundation for Management Development's EQUIS[3] and EOCCS Accreditation Board.[4] Boehm is also a member of the Industry Advisory Board for the EMBA Council.

Publications[]

  • Gensler, S., Verhoef, P., Böhm, M.[5] (2011). “Understanding Consumers’ Multichannel Choices Across the Different Stages of the Buying Process”. Marketing Letters. Vol. 23(4): 987-1003
  • Boehm, M. (2007).[6] “Determining The Impact Of Internet Channel Use On A Customer’S Lifetime”. Journal of Interactive Marketing. Vol. 22(3): 2-22
  • Marcos, F.  (2012).[7] “El ámbito de aplicación subjetivo de la Ley de Defensa de la Competencia”. Revista de Derecho Constitucional, Civil y Mercantil. Vol. 142, 2012

References[]

  1. ^ Elmes, John. "Martin Boehm: preparing students for jobs that don't exist yet". Retrieved 22 May 2018.
  2. ^ "GMAC Board of Directors". Retrieved 22 May 2018.
  3. ^ "What is EFMD". Retrieved 22 May 2018.
  4. ^ "EOCCS Governance". Retrieved 22 May 2018.
  5. ^ Gensler S., Verhoef, P., Boehm, M. (2011). ""Understanding Consumers' Multichannel Choices Across the Different Stages of the Buying Process". Marketing Letters. Vol. 23(4): 987-1003". Research Gate.CS1 maint: multiple names: authors list (link)
  6. ^ Boehm, Martin (2008-01-01). "Determining the impact of internet channel use on a customer's lifetime". Journal of Interactive Marketing. 22 (3): 2–22. doi:10.1002/dir.20114. ISSN 1094-9968.
  7. ^ "Martin Boehm". IE Business School. Retrieved 2019-06-04.
Retrieved from ""