Maui and Sons

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Maui and Sons, Inc.
TypePrivate
IndustryRetail[1]
Founded1980
FounderJeff Yokoyama[2]
Headquarters
Malibu, California
,
United States
Area served
North America, South America, Asia, Central America, Europe, Australia
Key people
Richard Harrington (CEO) and Rick Rietveld (Chairman)
ProductsClothing
RevenueIncreaseUS$200 million
Websitewww.mauiandsons.com

Maui and Sons, Inc. (abbreviated Maui & Sons) is an American surf and skateboard apparel company which specializes in surfwear and skater clothing products. It is based in the Hawaiian island of Maui.[3] The clothing, equipment and others products are designed for snowboarders, skateboarders and surfers.

The company also produces a line of apparel for women and children under the licenses "Maui Girl", "Maui Kids", and "Maui Princess".

History[]

Maui and Sons was established by three surfers from Malibu, California in 1980. Having previously tried various businesses that failed (including a cookie company), the group decided to create a surf apparel brand, and named it "Maui & Sons."[4] The company's namesake is the Hawaiian island of Maui.[5]

In 1989, Maui & Sons was sold to Richard Harrington.[6]

Years later, an agreement would be reached between Cherokee and Maui & Sons, to expand sales of the brand into most parts of the United States and Canada.[7]

The company logo is based on the old cookie company's business logo, "Maui's Chocolate Chip."

References[]

  1. ^ "Malibu maui and sons". Ziphip. Retrieved 15 February 2013.
  2. ^ "Jeff Yokoyama". Generic Youth. Archived from the original on 8 July 2012. Retrieved 15 February 2013.
  3. ^ "Maui and Sons Products". Maui and Sons. Archived from the original on 27 June 2013. Retrieved 15 February 2013.
  4. ^ "About Maui and Sons". Maui and Sons. Archived from the original on 14 March 2013. Retrieved 15 February 2013.
  5. ^ "Maui and Sons". Skool days. Retrieved 15 February 2013.
  6. ^ "Maui & Sons Brand Profile". Boardsport Source. Retrieved 9 April 2020.
  7. ^ "Cherokee Signs Exclusive Agreement to Represent Maui and Sons Inc.; Cherokee to Spearhead Maui and Sons Expansion in United States and Canada". The free Library. Retrieved 15 February 2013.
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