Max Mara
Type | Private |
---|---|
Industry | Fashion |
Founded | 1951 |
Founder | Achille Maramotti |
Headquarters | , Italy |
Number of locations | 2,334 (March 2019)[1] |
Area served | 105 countries |
Key people | Luigi Maramotti (chairman) Laura Lusuardi (design director) |
Products | Ready-to-wear clothing |
Revenue | €1.2bn[1] |
Owner | Luigi, Ignazio and Ludovica Maramotti[1] |
Website | Official website |
Max Mara is an Italian fashion business. It markets up-market ready-to-wear clothing. It was established in 1951 in Reggio Emilia by Achille Maramotti (7 January 1927 – 12 January 2005). In March 2008, the company had 2,254 stores in 90 countries.[1] It sponsors the Max Mara Art Prize for Women.
History[]
Achille Maramotti began designing couture clothing in 1947, and officially established the House of Max Mara in 1951. The "Mara" came from his surname, while "Max" referred to Count Max, a local character who was seldom sober but always stylish.[2] Maramotti was one of the first to see that the future of fashion lay in the mass production of designer-quality clothes. He was also keen to emphasise the brand of Max Mara ahead of the names of individual designers, even though he employed Karl Lagerfeld, Jean-Charles de Castelbajac, Dolce & Gabbana, Narciso Rodriguez[1] and Anne Marie Beretta.[3] The company remains in the hands of the family.[1]
Brands[]
Max Mara has spawned 35 labels,[2] although Max Mara womenswear remains the core of the company. Other brands include Sportmax, Sportmax Code, Weekend Max Mara, Marella, Pennyblack, iBlues, MAX&Co. (the trendy, youth division), and Marina Rinaldi. This last, founded in 1980 and named after Achille Maramotti's great grandmother, is one of the best-known: in her obituary of Maramotti for The Independent.[4][5]
As of July 17, 2013, Jennifer Garner is the first celebrity spokesperson for Max Mara.[6][7]
Starting in September 2013, the campaign appears in Vogue, Harper's Bazaar, Elle, W, InStyle, The New York Times, and the International Herald Tribune.[7]
Family[]
Achille Maramotti was born on January 7, 1927 in Reggio Emilia in Italy. Maramotti was educated in Rome and received a law degree from the University of Parma. According to the Forbes Rich List of 2005, Maramotti was one of the world's richest men with a fortune of US$2.1 billion.[2]
He died in Albinea, Italy on January 12, 2005. Maramotti's two sons and daughter, Luigi, Ignazio and Ludovica, followed him into the business;[2] Luigi Maramotti is chairman of the company.[8] After his death, according to Maramotti's will, a large and important collection of contemporary art from Europe and America was made open to the public.[9]
References[]
- ^ Jump up to: a b c d e f Ashworth, Anne (2008), "MaxMara: A store that's always maximally stylish", The Times, London (published 2008-03-14), retrieved 2008-04-09
- ^ Jump up to: a b c d Barbieri, Annalisa (2005), "Tycoon who pioneered 'off the peg' designer clothes with his fashion label MaxMara", The Independent, London (published 2005-01-24), archived from the original on December 11, 2008, retrieved 2008-04-09
- ^ "'Soy' dress, Anne-Marie Beretta". Palais Galliera | Musée de la mode de la Ville de Paris. Retrieved 2018-08-24.
- ^ History & Philosophy’ Archived 2013-02-03 at the Wayback Machine, Marina Rinaldi.
- ^ Annalisa Barbieri, ‘Achille Maramotti’, The Independent, 24 January 2005.
- ^ "Mara Executives Still Think She's That Chick from The Hunger Game". The Express. July 17, 2013.
- ^ Jump up to: a b Puente, Maria (16 July 2013). "Jennifer Garner is the new face of Max Mara". USA Today. Retrieved 17 July 2013.
- ^ Kaiser, Amanda (5 November 2013). "Max Mara Steadfast in Growth Plan". WWD. Retrieved 6 November 2013.
- ^ Collezionemaramotti.org
External links[]
- Max Mara
- Clothing brands of Italy
- High fashion brands
- Design companies established in 1951
- Clothing companies established in 1951
- Italian companies established in 1951
- Eyewear brands of Italy