Me Naiset

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Me Naiset
Editor-in-chiefIina Artima-Kyrki
CategoriesWomen's magazine
FrequencyWeekly
Circulation119,631 (2013)
PublisherSanoma Magazines
FounderKaarlo Mantere
Year founded1952; 69 years ago (1952)
CompanySanoma
CountryFinland
Based inHelsinki
LanguageFinnish
WebsiteMe Naiset

Me Naiset (meaning We the Women in English) is a Finnish language women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country.[1]

History and profile[]

Me Naiset was established in 1952.[2][3][4] Its founder was Kaarlo Mantere, a Finnish publisher.[3] Later it was sold to Viikkosanomat Oy.[3] The owner of the magazine is Sanoma, and it is published by Sanoma Magazines on a weekly basis on Thursdays.[1][5] The company acquired the magazine in 1957.[6] In 1958 the magazine began to employ its own fashion model.[3]

The headquarters of Me Naiset is in Helsinki.[7][8] Target audience of the magazine are women living in big cities and in Southern Finland.[5] Its sister magazine is Me Naiset SPORT.[9]

Me Naiset focuses on fashion, beauty and shopping.[5] However, until the end of the 1990s the weekly mostly concerned with social and political issues and topics.[10]

Replacing Riitta Pollari,[11] Marjo Vuorinen served as the editor-in-chief of Me Naiset between 2010 and 2012.[1] On 23 July 2012 Johanna Lahti became the editor-in-chief.[1]

Circulation[]

During the early years Me Naiset sold 25,000 copies.[3] Its circulation rose to 36,000 copies in 1958.[3] The average circulation of the magazine was 70,000 copies in 1961.[3] It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973.[3] Its circulation was 133,000 copies in 1978.[3]

In 2004 the weekly had a circulation of 124,485 copies.[3] Its circulation was 134,000 copies in 2007.[12][13] The circulation of the magazine was 147,354 copies in 2010[14] and 146,248 copies in 2011.[1][15] Its circulation was 138,594 copies in 2012[16] and 119,631 copies in 2013.[17]

See also[]

List of magazines in Finland

References[]

  1. ^ a b c d e "Johanna Lahti appointed Editor-in-Chief of Me Naiset". Publicitas. 1 June 2012. Archived from the original on 24 September 2015. Retrieved 9 April 2015.
  2. ^ "Women's Magazine as a Place of Publicity and Journalism". University of Tampere. 11 October 2011. Retrieved 12 April 2015.
  3. ^ a b c d e f g h i j "Me Naiset". Super Brands. Archived from the original on 5 March 2016. Retrieved 9 April 2015.
  4. ^ Laura Saarenmaa (2011). "Politicians as Cover Girls" (Conference Paper (Mapping the Magazine 3)). Cardiff University. Retrieved 9 April 2015.
  5. ^ a b c "Me Naiset". Sanoma Magazines. Retrieved 9 April 2015.
  6. ^ "SanomaWSOY Corporation - Company Profile". Reference for Business. Retrieved 9 April 2015.
  7. ^ "Me Naiset. Factsheet". Adnative. Archived from the original on 14 April 2015. Retrieved 9 April 2015.
  8. ^ The Europa World Year Book 2003. Taylor & Francis. 10 July 2003. p. 1615. ISBN 978-1-85743-227-5.
  9. ^ "The new Me Naiset SPORT inspires wider audiences". Publicitas. 3 February 2012. Retrieved 9 April 2015.
  10. ^ Laura Saarenmaa; Iiris Ruoho (2014). "Women's magazines in the Nordic style: Politics, politicians and the welfare state". European Journal of Communication. 29 (3): 289–303. doi:10.1177/0267323114523887.
  11. ^ Tiina Huokuna (2009). "What's New?" (PDF). Hansa Press (1). Retrieved 17 March 2016.
  12. ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  13. ^ Anne Austin; et al. (2008). "Western Europe Market and Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 10 April 2015.
  14. ^ "Magazine Facts 2011" (PDF). Aikakaus Media. Archived from the original (PDF) on 4 March 2016. Retrieved 9 April 2015.
  15. ^ "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 9 April 2015.
  16. ^ "Magazine Facts 2013" (PDF). Aikakaus Media. Retrieved 30 April 2015.
  17. ^ "Circulation Statistics 2013" (PDF). Media Audit Finland. 23 June 2014. Archived from the original (PDF) on 29 March 2017. Retrieved 9 April 2015.

External links[]

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