Mediaocean

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Mediaocean
TypePrivate company
IndustryAdvertising, information technology
PredecessorsMediaBank, Donovan Data Systems
FoundedMarch 2012
Headquarters
New York City
,
United States of America
Key people
Bill Wise (co-founder & CEO)[1]
Revenue$400 million[2]
Number of employees
1200 (2021)
Websitewww.mediaocean.com

Mediaocean is an advertising services and software company, headquartered in New York City.[3]

History[]

Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[4] which the companies announced the year before.[5] Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[6]

In September 2017, Mediaocean announced its partnership with 4C in order to improve cross-channel marketing.[7]

In 2020 the company employed 1200 people.[8] Also in 2018, Vista Equity Partner explored a sale of Mediaocean.[9]

In 2019 Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[10]

In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[11][12]

In July 2020, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[13]

In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[14]

Corporate affairs[]

Leadership[]

Mediaocean is managed by CEO Bill Wise. Other key executives are:[15][16]

  • Nick Galassi, co-founder & CFO
  • Lance Neuhauser, President

Products and services[]

The company provides advertising purchasing, accounting, communication, advertising integration, and other services. Mediaocean handles over $150 billion of advertising spending a year.[2] As of 2013, it also provides advertising statistics to customers, through integration of AOL's online advertising with its own TV-based services.[17]

References[]

  1. ^ "William Wise". Bloomberg Markets. Retrieved 24 October 2014.[dead link]
  2. ^ a b Konrad, Alex (11 December 2013). "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup". Forbes. Retrieved 24 October 2014.
  3. ^ "Offices". mediaocean.com. Mediaocean. Retrieved 24 October 2014.
  4. ^ "Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
  5. ^ Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
  6. ^ Tan, Gillian (2015-06-29). "Mediaocean to Sell Stake to Vista Equity Partners". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
  7. ^ "Mediaocean and 4C Partner to Improve Cross-channel Marketing". Retrieved 2017-10-20.
  8. ^ PR, Jump (14 June 2018). "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation". Broadcasting & Cable. Retrieved 2020-05-08.
  9. ^ Gottfried, Laura Cooper and Miriam (2018-10-24). "Vista Equity Partners Explores Sale of Mediaocean". Wall Street Journal. ISSN 0099-9660. Retrieved 2020-06-02.
  10. ^ "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access". www.mediapost.com. Retrieved 2020-05-08.
  11. ^ "Mediaocean Acquires MBS to Expand European Operations". MarTech Series. 2020-01-29. Retrieved 2020-04-09.
  12. ^ "Mediaocean Acquires MBS to Expand European Operations". News Break. Retrieved 2020-04-09.
  13. ^ "Data science media startup 4C Insights is being acquired by Mediaocean". www.americaninno.com. Retrieved 2020-07-14.
  14. ^ Bruell, Alexandra (13 July 2021). "Mediaocean to Buy Adtech Company Flashtalking for $500 Million". Wall Street Journal.
  15. ^ Konrad, Alex. "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup". Forbes. Retrieved 2017-10-20.
  16. ^ "Mediaocean LLC". Retrieved 8 May 2020.
  17. ^ "AOL Fishes Where TV Dollars Are: Mediaocean". Advertising Age. 30 April 2013. Retrieved 24 October 2014.

External links[]

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