Melissa Aronczyk

Melissa Aronczyk is a media studies scholar^[1] working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information^[2] and affiliated faculty in Sociology and with the Eagleton Institute of Politics. Her expertise includes media and political promotion, corporate political advocacy, nationalism, and the political purposes of branding.^[3][4] Dr. Aronczyk has published two books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013,^[5] and Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers).^[6][7][8] Her new book, A Strategic Nature: Public Relations and the Politics of Environmentalism (Oxford University Press, co-authored with Maria Espinoza) is out in November 2021.^[9]

In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award.^[10] Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa.^[6] She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.

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