The Mickey's brand was created by Sterling Brewery in Evansville, Indiana, which brewed it from 1962 through 1972.[2] It is known for its bright green whiskey barrel-shaped, wide-mouthed 12-ounce bottle, often called a grenade due to its circular waffle design.[3] It features an image of a hornet on the label and the cap, and rebus puzzles beneath it.[4][5]
At some point Mickey began to sponsor the Ultimate Fighting Championship, using the phrase, "Get Stung", and has featured several UFC fighters on 24 ounce cans.[6] Mickey's is also available in 16, 22, 32, and 40 ounce sizes.
FFlagship brandsGGlobal brands1Joint venture between SABMiller (49%) and China Resources Enterprises (51%)2Joint venture between SABMiller (58%) and Molson Coors Brewing Company (42%) Category