Mike's Hard Lemonade Co.

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Mike's Hard Lemonade Co. (USA)
TypePrivately held company
IndustryFlavored Malt Beverages
FoundedApril 1, 1999 (April 1, 1999)
Headquarters
Levittown, Pennsylvania
,
United States
Area served
United States
OwnerMike Reuter
Websitemikeshard.com

Mike's Hard Lemonade Co. is a flavored malt beverage supplier based in Levittown, Pennsylvania. It is part of Badlands Beverage Brands, Inc.[1] as of 2017. Founded in 1999, Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its new-to-market Mike's Hard Lemonade.

History[]

Mike's was introduced in Canada in 1996 as a mix of vodka, natural flavors, and carbonated water. Mike's entered the U.S. market on April 1, 1999 replacing the vodka base with a proprietary malt base.

Products[]

  • Mike's is offered in a variety of formats in both bottles and cans: singles, 6-packs, and multi-packs. All flavors and formats are 5% ABV, or 3.2% ABV where required by law, and have been crafted to remove gluten.
  • Besides their flagship lemonade, Mike's offers a variety of permanent and seasonal flavors including Black Cherry, Strawberry, Watermelon, and many more.

Involvement in charities[]

Mike's has a long history of working with charities: specifically supporting U.S. troops and breast cancer research.

  • Mike's donated nearly $1MM to Boot Campaign throughout their partnership
  • Mike's partnered with the USO in 2018, donating $250k[2]
  • As part of a fall seasonal package takeover, Mike's contributes $250k/year to breast cancer research

References[]

  1. ^ Holden, Ronald. "America's Fastest-Growing Beer Brand, Mike's Hard Lemonade, To Refocus On 25-29 Year Old Males". Forbes.
  2. ^ "Mike's Hard Lemonade Extends The 'Bright Side'". www.mediapost.com.

External links[]

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