Mintel

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Mintel Group Ltd
TypePrivately held company
IndustryMarket Research
Founded1972; 49 years ago (1972)
FounderNicholas Berry
Headquarters
London
,
United Kingdom
Areas served
Global
Key people
John Weeks (Chairman)
Peter Haigh (Group CEO)[1]
Websitewww.mintel.com

Mintel Group Ltd is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, New York City, Mumbai, Belfast, Shanghai, Tokyo, Sydney and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.

Mintel has been compared to the somewhat larger Euromonitor International in three ways: each "operates in the Business Support Services industry" and both are 1972-founded, London-based.[2]

History[]

Year Event

1972

Mintel is established in London[3]

1984

The first edition of Mintel’s flagship report, British Lifestyles, is launched[4]

1997

Mintel becomes the first market research supplier to provide access online

1998

Mintel acquires New Product News magazine

Chicago office is opened

Mintel Global New Products Database (GNPD) is launched in the United States

1999

Mintel acquires American Mailbox Monitor

Mintel Comperemedia is launched in the United States

2000

Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2008

Mintel opens Australian office in Sydney[5]

2001

Mintel acquires CIG (Corporate Intelligence Group)

Mintel publishes its first European and US market research reports

2003

Mintel Comperemedia begins tracking mail sent to United States insurance brokers and stockbrokers

2004

Mintel Menu Insights is launched[6]

Mintel receives British American Chamber of Commerce Award: Customer Focus and Innovation

Mintel Premier is launched, providing market research data in an expanded online interface[7]

2005

Mintel partners with US credit bureaus to track credit card offers according to credit score

Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database

2006

Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing

2007

Mintel launches Mintel Oxygen and Mintel Inspire[8] pairing market research with editorial on major market trends and future developments

Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products[9]

Mintel opens Chinese office in Shanghai[5]

2008

Mintel Beauty Innovation is launched. Mintel acquires Snapshots. Mintel opens Tokyo office[5]

2009

Mintel Global Market Navigator (GMN) is launched[5]

2010

Mintel Food & Drink is launched[5]

2011

Mintel Beauty & Personal Care is launched.[citation needed]

Products[]

Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.[10]

Mintel Global Market Sizes shares and forecasts data for thousands of consumer goods markets worldwide.

Mintel Global New Products Database (GNPD) is an online database of new fast-moving consumer goods, also known as consumer packaged goods. Over five million records from more than 80 countries provide product ingredients, nutrition facts, packaging, distribution and pricing information.

Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.[11]

Mintel Menu Insights tracks items on US restaurant menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.[6]

Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts and is a delivery platform focusing on opinions from Mintel analysts.

Mintel Trends[8] tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.

Mintel Research Consultancy creates bespoke and confidential research for individual clients, including worldwide product retrieval, quality assurance, retail audits, mystery shopping, category assessment and custom consumer research.

References[]

  1. ^ "Free Research Article—Lost That Branded Feeliing?". Voxpops.com. 2007-02-28. Archived from the original on 2011-07-17. Retrieved 2010-07-18.
  2. ^ "Euromonitor International Competitors". Mintel generates 85% the revenue of Euromonitor International
  3. ^ "Archived copy". Archived from the original on 2007-09-28. Retrieved 2007-06-15.CS1 maint: archived copy as title (link)
  4. ^ "British lifestyles | Save now—buy later". BBC News. 1999-01-19. Retrieved 2010-07-18.
  5. ^ Jump up to: a b c d e "Company History". Mintel. Retrieved 2010-07-18.
  6. ^ Jump up to: a b "Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick | Prepared Foods | Find Articles at BNET". Findarticles.com. 2005. Retrieved 2010-07-18.
  7. ^ "Partners—Scottish Information Network". Scotinfonet.com. 2008-08-28. Archived from the original on 2009-09-12. Retrieved 2010-07-18.
  8. ^ Jump up to: a b "Mintel launches 'Mintel Inspire'". Marketresearchworld.net. Retrieved 2010-07-18.
  9. ^ "SymphonyIRI Group > About > Site Map—SymphonyIRI Group". Us.infores.com. Retrieved 2010-07-18.
  10. ^ "Comperemedia announces latest addition to digital channel: Online advertising". Mintel. 2010-06-08. Retrieved 2010-07-18.
  11. ^ "GNPD IRIS—Information Resources, Inc. (IRI)". Symphonyiri.com. Retrieved 2010-07-18.

External links[]

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