Mixpanel
 | |
| Developer(s) | Mixpanel |
|---|---|
| Type | Analysis, Web analytics, Cohort Analysis |
| Website | www |
Mixpanel is a business analytics service company. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.
Its toolset contains in-app A/B tests and user survey forms.[1] Data collected is used to build custom reports and measure user engagement and retention.[2] Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.
History[]
Mixpanel was founded by Suhail Doshi and Tim Trefren in 2009 and is based in San Francisco, California.[3][4] It is backed by Y Combinator, and its list of investors includes Andreessen Horowitz,[5] Max Levchin and Keith Rabois.[6]
In April 2018, founder and CEO Suhail Doshi announced he would step down and become chairman of the board. He was replaced as CEO by Amir Movafaghi.[7]
Mixpanel's last funding round happened in December, 2014, a Series B round led by Andreessen Horowitz, with $65M raised at a pre-money valuation of $800M.[8]
References[]
- ^ "Mixpanel Adds Mobile A/B Testing To Its Analytics Platform". TechCrunch. Aug 27, 2011.
- ^ "Andreessen and Mixpanel Call for an End to "Bullshit Metrics"". AllThingsD. Dec 17, 2012.
- ^ "Mixpanel profile on CrunchBase". CrunchBase.
- ^ Doshi, Suhail. "I became a CEO at 20 and raised $77 million over the last 10 years. Here are the most powerful lessons I've learned". Forbes.
- ^ "Mixpanel Raises $65 Million to Build Predictive Data Tech". The Wall Street Journal. Dec 18, 2014.
- ^ "Mixpanel Raises $10.25M Led By Andreessen Horowitz, Now Provides Analytics For Viddy And Path". TechCrunch. May 10, 2012.
- ^ Levy, Ari (2018-04-24). "Twitter's former 'Mr. Fixit' takes over analytics start-up Mixpanel as 29-year-old CEO steps down". CNBC. Retrieved 2018-04-24.
- ^ Ha, Anthony (December 18, 2014). "Mobile Analytics Company Mixpanel Raises $65M Round With An $865M Valuation". Techcrunch. Retrieved 3 December 2020.
General references[]
- Gage, Deborah (September 10, 2014). "In 'Unicorn Hire,' Mixpanel Lures Top Sales Executive From New Relic". The Wall Street Journal. Retrieved September 20, 2016.
- Ha, Anthony (January 22, 2014). "Mixpanel Aims To Help Developers Deliver Targeted Messages Through New In-App Notifications". TechCrunch. Retrieved September 20, 2016.
- Perez, Sarah (July 11, 2014). "Amplitude, The Analytics Startup Undercutting Mixpanel, Raises $2 Million Seed Round". TechCrunch. Retrieved September 20, 2016.
- Lawler, Ryan (July 29, 2013). "Now Analyzing More Than 15 Billion Actions A Month, Mixpanel Launches A Big Marketing Campaign And A Conference About Analytics". TechCrunch. Retrieved September 20, 2016.
- Birani, B.; Birani, M. (2016). iOS Forensics Cookbook. Packt Publishing. p. 53–. ISBN 978-1-78528-535-6. (subscription required)
External links[]
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