Morava (cigarette)

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Morava
Morava Filter King Size (Full flavour).jpg
An old Serbian pack of Morava cigarettes.
Product typeCigarette
OwnerPhilip Morris Operations
CountrySerbia
MarketsSee Markets

Morava was a Serbian brand of cigarettes, which was owned and manufactured by the Philip Morris Operations. The brand was named after the Morava rivers in Serbia.

History[]

Morava was founded in the Socialist Republic of Serbia and quickly became one of the most popular brands within socialist Serbia, along with Drina and Drava.[1][2] Morava was one of the best-selling brands within the Yugoslavian market, and despite being one of the few cigarette brands (along with Drina) to survive after the breakup of Yugoslavia,[3] the filterless green variant — the only variant of the Morava cigarette which was still sold — eventually got discontinued after 2005, due to poor sales.[4][5]

Markets[]

Morava was sold in the following countries: Austria, Kingdom of Yugoslavia, Socialist Federal Republic of Yugoslavia, Socialist Republic of Slovenia, Socialist Republic of Croatia, Socialist Republic of Bosnia and Herzegovina, Socialist Republic of Serbia and the Republic of Serbia (1992–2006).[6][3][7][8]

See also[]

References[]

  1. ^ "FOTO: Obrnuti "filter 57" i druge cigarete koje su bile popularne u Jugoslaviji". 021.rs. Retrieved 4 June 2018.
  2. ^ "Samo ako imate preko 40 godina SETIĆETE SE OVIH CIGARETA, ali sigurno na loš način (FOTO) - BKTVNews". 26 June 2016. Retrieved 4 June 2018.
  3. ^ a b "Morava". Zigsam.at. Retrieved 4 June 2018.
  4. ^ "Duvanska industrija Niš započinje proizvodnju cigareta Marlboro u svim pakovanjima i dužinama". Ekapija.com. Retrieved 4 June 2018.
  5. ^ "Kako smo popušili domaće cigarete". Vreme.com. Retrieved 4 June 2018.
  6. ^ "BrandMorava - Cigarettes Pedia". Cigarettespedia.com. Retrieved 4 June 2018.
  7. ^ "Brands". Cigarety.by. Retrieved 4 June 2018.
  8. ^ "Brands". Cigarety.by. Retrieved 4 June 2018.
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