Morinaga & Company

Morinaga & Co., Ltd.
Native name	森永製菓株式会社
Type	Public (K.K)
Traded as	TYO: 2201
ISIN	JP3926400007
Industry	Food
Founded	August 15, 1899; 122 years ago as Morinaga’s Western Confectionary Shop
Founder	Taichiro Morinaga
Headquarters	Shiba, Minato, Tokyo, 108-8403, Japan
Area served	Worldwide
Key people	Toru Arai; (President)
Products	Confectionery; Beverages; Cocoa; Chilled desserts; Health food;
Revenue	JPY 205 billion (FY 2017) (US$ 1.9 billion) (FY 2017)
Net income	JPY 10.2 billion (FY 2017) (US$ 97 million) (FY 2017)
Number of employees	3,170 (consolidated, as of March 31, 2018)
Subsidiaries	Morinaga Milk Industry (10.34%)
Website	Official website
	Footnotes / references;

Morinaga & Company, Ltd. (森永製菓株式会社, Morinaga Seika Kabushiki-gaisha) is a confectionery company in Tokyo, Japan, in operation since 1899.^[4] Their products include candy and other confectioneries.^[3] Morinaga has had Ayumi Hamasaki and Mao Asada appear in their commercials, and in the past has used stars such as the Carpenters to advertise their products.

In 1960, the company advertised that women should give chocolates to men on Valentine's Day. This action strongly influenced the present culture of Valentine's Day in Japan. Moreover, in 2009, the company made chocolates for men to give women, which are called Gyaku-choco. (Gyaku means reverse in Japanese.)

Affiliate company[]

Morinaga Milk Industry Co., Ltd.

References[]

^ "Corporate Profile". Morinaga & Company. Retrieved January 9, 2019.
^ "Company Profile". Nikkei Asian Review. Nikkei Inc. Retrieved January 17, 2019.
^ Jump up to: ^a ^b "About the company". Financial Times. Retrieved January 17, 2019.
^ Picken, Stuart D.B. (December 19, 2016). Historical Dictionary of Japanese Business. Rowman & Littlefield. p. 282. ISBN 978-1-4422-5589-0.