Moxies

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Moxie's Restaurants LP
Moxies (2022-Present)
Moxie's Grill & Bar (2012–21)
Moxie's Classic Grill (1986–2012)
TypePrivate
IndustryRestaurants
FoundedCalgary, Alberta, Canada (1986)
Headquarters,
Number of locations
67
Key people
Joanne Forrester, President
Tom Gaglardi, Owner
ProductsFine Casual Dining
Revenueover $300 million
OwnerNorthland Properties
Number of employees
Approx. 6000
Websitemoxies.com Edit this on Wikidata

Moxie's Restaurants LP (doing business as Moxies; formerly Moxie's Classic Grill and Moxie's Grill & Bar) is a Canadian restaurant chain operating in eight provinces, and the states of Texas, and Florida.

History[]

Former Moxie's logo as Moxie's Classic Grill
A Moxie's Classic Grill restaurant at the Scarborough Town Centre.

Moxies originally started as a 96-seat deli in Calgary in September 1986 called Muncie’s. Less than two months later, the name was changed to Moxies. Too many people were mistakenly calling Muncie’s “Munchie’s”.  Moxie is a Yiddish word which means “energy, pep, full of life”. 

The concept continued to evolve and in 2004 went from a family restaurant to Premium Casual with a menu and restaurant design transformation. The menu focuses on house-made ingredients with a "global inspiration" and all locations are custom designed to uniquely reflect the neighbourhood, and be eclectic and distinct. In 2007 they earned an unprecedented number of achievement awards across Canada including: Best All-Around Restaurant and Best Lunch Spot, Best Menu, Best Service, Best Appetizer Menu and Best Bar.[1]

Their direct competition would be other premium casual chains such as Earls (restaurant chain) and Cactus Club Cafe. Their parent company, Northland Properties, owns Moxies, as well as Chop Steakhouse & Bar, Shark Club Bar & Grill, Rockford Wok, Bar One Urban Lounge and Denny's Restaurants franchises in Canada.

In 2017 Moxies expanded beyond Canada and opened their first location in the United States with their Dallas location. Their American restaurants have become some of the most popular restaurants in North America and they have since opened locations in Houston, Texas; Southlake, Texas; Miami, Florida and have announced new locations in Fort Lauderdale and Scottsdale.


Criticism[]

In April 2014, the Canadian Broadcasting Corporation did a piece on Moxie's having more health violations than any other large restaurant chain in Canada.[2] They also sent a reporter undercover with hidden cameras as a server at a Moxie's location in Vancouver.

A CBC Marketplace investigation in February 2018 found that in response to Ontario's minimum wage increase, Moxie's required servers in that province "tip out" 5.75% of their sales (that is, contribute this share of their tips to a pool for cooks, busboys, and other workers who do not receive tips); it had been 4.75% prior to the change in the minimum wage.[3]

See also[]

References[]

  1. ^ "Readers' Choice Awards Calgary".
  2. ^ Bayley, Nikki (14 April 2014). "Moxie's Tops Metro Vancouver's Dirtiest Eateries Report". Eater Vancouver. Vox Media. Retrieved 14 April 2018.
  3. ^ Restaurant tips: What servers want you to know. Canadian Broadcasting Corporation. February 3, 2018. Event occurs at 3:08. Archived from the original on 2021-12-15.
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