MuscleTech

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MuscleTech
Muscletech.png
OwnerIovate Health Sciences International Inc.
Introduced1995
Related brandsHydroxycut
Websitewww.muscletech.com

MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.[1]

In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.[2]

In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech.[3]

In September 2018, Muscletech is partnering up Rob Gronkowski to create a high-protein candy bar.[4][5]

In April 2019, MuscleTech had partnered up with Tough Mudder.[6] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.[7]

In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain.[8]

MuscleTech's brand ambassadors include actor Henry Cavill,[9] U.S. marathoner Ryan Hall,[10] swimsuit model Camille Kostek[11] and figure skater Gracie Gold.[12]

In April 2021, MuscleTech is announced the addition of a new general manager.[13] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto.[14]

References[]

  1. ^ "China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion". China Retail News. June 30, 2016. Retrieved July 24, 2018.
  2. ^ Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain
  3. ^ LLP, Pearson, Simon & Warshaw. "Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement". PR Newswire. Retrieved 2021-02-10.
  4. ^ Inc, Iovate Health Sciences International (September 10, 2018). "Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar". PR Newswire. Retrieved 2021-11-01.
  5. ^ "MuscleTech, Rob Gronkowski partner on protein candy bar". Drug Store News. September 10, 2018. Retrieved 2021-11-01.
  6. ^ MuscleTech. "Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder". PR Newswire. Retrieved 2021-02-10.
  7. ^ MuscleTech. "Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski". PR Newswire. Retrieved 2021-02-10.
  8. ^ Seattle, Food Safety News 1012 First Avenue Fifth Floor; Washington 98104-1008 (2020-05-16). "Spain links death to food supplement made in the US". Food Safety News. Retrieved 2021-02-03.
  9. ^ MuscleTech (2020-12-29). "Henry Cavill and Muscletech® Partner to Bring Active Nutrition and Human Potential Together for a Greater Purpose". Globe Newswire. Retrieved 2021-02-03.
  10. ^ MuscleTech (2021-02-03). "The MuscleTech Brand Names Marathon Legend Ryan Hall as its Official Run Coach". GlobeNewswire News Room. Retrieved 2021-05-05.
  11. ^ "Login • Instagram". www.instagram.com. Retrieved 2021-05-05.
  12. ^ MuscleTech (2021-03-04). "MuscleTech Announces Partnership With American Figure Skater Gracie Gold". GlobeNewswire News Room. Retrieved 2021-05-05.
  13. ^ International, Iovate Health Sciences (2021-04-29). "Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers". Globe Newswire. Retrieved 2021-05-05.
  14. ^ "Iovate/Muscletech Metabolism & Sports Science Lab | UofT - Faculty of Kinesiology & Physical Education". kpe.utoronto.ca. Retrieved 2021-05-06.

External links[]

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