Myril Axelrod Bennett

Myril Axelrod Bennett (April 4, 1920 – January 21, 2014) was one of the first female executives in the advertising industry.

Biography[]

She was born Myril Jessica Davidson on April 4, 1920 in Weehawken, New Jersey and was raised in Jersey City.^[1][2] Her father was a dentist who had fled the pogroms of Russia, and her mother was the daughter of immigrants.^[2] Taking inspiration from her elder brother Bill, she followed his lead and graduated from New York University's journalism program, where she edited the student newspaper.^[1] After school, during World War II, she wrote mental health survey reports for her husband, who was in the U.S. Army.^[1]

After the war, the couple moved to Stuyvesant Town, where she worked at the left-leaning, ad-free daily newspaper PM working under then-journalist Albert Deutsch and I.F. Stone^[2] and later at the newspaper's successor, the New York Star.^[1] After both papers folded, she wrote free-lance articles before switching to another male-dominated field, advertising. In 1958, she took a job with Compton Advertising and then moved to Young & Rubicam in 1966 where she served as a vice president.^[1] She had a successful career focusing on pitching the qualitative and emotional message in advertisements.^[1] She retired in the 1980s although she continued to conduct research for the senior housing industry.^[1]

She continued to write under her pen name, Myril Axelrod, until her death serving as a guest columnist for Boston.com's Your Town series.^[1]

Personal life[]

In 1943, she married Joseph Axelrod who worked as a psychologist in the U.S. Army; they had two children, Joan Axelrod Lehrich, and David Axelrod, before divorcing in 1968 (he later died in 1974).^[1] In 1970, she married marketing executive Abner Bennett; he died in 1986.^[1]

Bennett died on January 21, 2014 of heart failure in her home in Newton, Massachusetts.^[1] She was buried at the United Jewish Center Cemetery in Brookfield, Massachusetts.^[2]

References[]